Smarter Commerce

Key solutions for the Buy phase of the commerce cycle

The buy phase: sourcing and procuring goods and materials for delivering products and services to meet customer demand. These solutions are for executives responsible for disciplines that support supply chain management and procurement, from partner and supplier integration and process improvement to inventory and warehouse management.

• Supplier B2B integration and collaboration
• Supply chain management
• Source to contract
• Supplier Management, Risk and Compliance

Key solutions for the Market phase of the commerce cycle

The market phase: developing, delivering and measuring relevant and consistent messages through multiple channels to encourage demand. These solutions are for executives responsible for web, social and mobile marketing, as well as demand generation, customer acquisition and marketing operations.

• Cross-channel campaign management
• Social media marketing
• Web and digital analytics
• Digital marketing optimization
• Pricing, promotion and product-mix optimization
• Customer Experience Management

Key solutions for the Sell phase of the commerce cycle

The sell phase: selling and fulfillment of products and services in multiple channels to encourage revenue growth. These solutions are for executives in online commerce, web and social marketing, order-to-delivery fulfillment, and customer service.

• Cross-channel selling
• Order management and fulfillment
• Customer Integration and file transfer
• Store solutions
• Payments and settlements

Key solutions for Service phase of the commerce cycle

The service phase: addressing customer needs in all channels to encourage repeat sales and increase customer loyalty. These solutions are for executives responsible for after-sale customer care, from customer service and retention to operations.

• Delivery, service and scheduling
• Customer experience and self-service
• Case management