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Featured case studies

Best Buy syncs up
The electronics mega-retailer matches customers with specialized offerings using analytics solutions from IBM.

Cinncinnati Zoo goes wild for analytics
The zoo saved more than $100,000 a year by removing less effective promotions and discounts, allowing resources to be redeployed to more productive initiatives.

Analytics are in fashion
Elie Tahari created a seamless reporting framework for granular, real-time information from the sales floor to suppliers' inventory and production schedules.

Developing a one-to-one customer experience
SHOP.CA uses IBM Smarter Commerce solutions to manage millions of products, with thousands of categories.

Designing rewards for loyal clothing customers
Neck & Neck improved customer intimacy, enjoyed explosive growth and optimal localization of their target, tailoring campaigns to the needs of each customer.