The Watson Ecosystem

    A community of organizations, from developers to content providers, collaborating and creating the next generation of cognitive apps.

    Apply to join the Ecosystem

    Accelerating innovation, creativity and entrepreneurial spirit

    Member Resources

    Ecosystem members are given access to a wealth of resources to help them create their applications built with Watson.

    Watson Developer Cloud

    The services in Watson Developer Cloud are now available to anyone with a Bluemix account.

    By signing up for Bluemix, developers get access to the Watson Developer Cloud and the Watson services in it. This publically available experience through Bluemix is for non-production use and for the time being, the services are beta.

    Watson Ecosystem Partners have access to the same services plus production-level versions of some services within their own ‘sandbox’ development environments. There, they may use their own content, configure, and train Watson services for production-level deployment.

    Learn more

    Watson Content Marketplace

    Building an application that’s built with Watson requires the right kind of data and content. The Watson Content Marketplace makes this possible by bringing together different sources of data for developers and content providers, including general knowledge, industry-specific content and subject matter expertise.


    Watson Talent Hub

    It's important to have access to the right people with the right skill sets to build a cognitive application. Whether it’s machine learning, user experience design or analytics, Ecosystem members can work with Watson experts on a fee or project basis.

    Direct investments

    The goal of the Watson Ecosystem is to nurture and support partners in developing commercial applications that incorporate Watson’s cognitive computing capabilities and collaborate on new commercial uses for Watson. To that end, IBM will invest $100M in select companies that develop a solution on Watson technology. As invested portfolio companies, partners can gain access to IBM’s technology, expertise, channels and client relationships.

    Criteria for equity investment include company size and growth rate, the ability of the application to positively disrupt and spur innovation in a market or industry, and level of committed resources.


    The Watson Ecosystem Forum

    What's trending in the Ecosystem? Find out by joining the conversation.

    Want to get started?

    You can join the Ecosystem community as an Application Partner, a Content Partner or a Talent Partner.

    Application Partners

    The IBM Watson Ecosystem program is intended for companies interested in embedding Watson’s capability into their offerings to create a transformative cognitive app. For example, through the Watson Developer Cloud, a consumer-oriented application could deliver a personalized selling experience that replicates an in-store experience. Or, an airline could create a virtual travel agent app that recommends the perfect destination based on customer preferences.

    Content Partners

    The program is perfect for companies that have extensive amounts of data, but few good ways to share or monetize it. Likely candidates fitting this description are:

    • organizations that have the rights to use and/or license general and domain-specific content.
    • information-based organizations, like publishers, researchers, and even social forums can take advantage of the Watson Content Store.
    • organizations providing access to conventional data sources, representing billions of pages, including reports, publications, user-group logs, clinical trial data, call center recordings or product manuals, that could help fuel a new generation of cognitive apps.

    Talent Partners

    Elance and IBM have teamed up to provide talent to Ecosystem participants. The Elance Talent Platform for IBM Watson offers pre-vetted, Watson-specialized talent ready to engage with IBM Watson partners.


    How Do I Apply for
    the Program?

    Submit an application


    Fluid, Inc.

    Fluid has developed the Fluid Expert Personal ShopperSM built with IBM Watson.

    The app calls upon Watson's ability to understand the nuances of human language and uncover answers from Big Data. Consumers who use Fluid's app will interact with rich media and dialogue with Watson, their newfound “cognitive, expert personal shopper.” The Fluid app incorporates the information users share and questions they ask to help them make smart, satisfying purchases by putting the most knowledgeable sales associate in the hands of consumers, every time.

    MD Buyline

    Supply chain solutions for hospitals and healthcare systems

    This provider of supply chain solutions for hospitals and healthcare systems has developed a powered-by-Watson application that allows clinical and financial users make timely, informed decisions to help improve quality, value, outcomes and patient satisfaction. Their Hippocrates application will give users access to a research assistant that provides fast, evidence-based recommendations from a wealth of data, to help medical organizations make the best decisions for their physicians and patients.

    Welltok, Inc.

    Welltok is developing an app that will create Intelligent Health Itineraries™ for consumers.

    These personalized itineraries, sponsored by health plans, health systems and health retailers, will include tailored activities, relevant content and condition management programs, and reward users for engaging in healthy behaviors. Consumers who use Welltok's app -- CaféWell Concierge built with IBM Watson – will participate in conversations about their health with Watson. By using Watson's ability to learn from every interaction, the app will offer insights specific to individuals' health needs.


    Leading provider of health information, data and technology solutions.

    Healthline, a leading provider of health information, data and technology solutions, is lending its comprehensive, health reference library to enable the promotion of healthy lifestyles, support disease prevention, and offer clinically-significant, medically-reviewed health information to everyday people so they are able to make more confident healthcare decisions.


    Clouds where app providers can tap into highly-skilled freelancers.

    Elance operates an online work marketplace of more than 3 million freelancers specializing in such fields as app development, web programming and graphic design. Elance is creating clouds where app providers can tap into a pool of highly-skilled freelancers who are available to build Watson-enabled apps and have completed an IBM certification program.

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