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In a world overflowing with data, there’s a lot to be discovered. At the IBM Center for Applied Insights, we aim to do our part. We uncover new ways of thinking, working and leading through research and analytics.

Discovering insights, however, is only step one. The real value comes in applying them. That’s why our studies focus on how leaders can deliver better results.


Featured research

What's your social ambition? Learn how pioneers are adopting social capabilities
Chief Data Officers speak up. Find out why a CDO makes a strategic difference.

Three power plays of leaders. Learn how they are staying ahead in Big Data, Cloud, Mobile and Social
SaaS champions find advantage in the cloud. Learn how IT and business are using Software as a Service for competitive advantage.


IBM Center for Applied Insights studies


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