How marketers are taking charge
Insights from the State of Marketing 2013
Now in its fourth year, the IBM State of Marketing survey seeks to understand the distinct characteristics of marketing leadership in a perpetually shifting omni-channel world. The study found that many businesses have yet to achieve the level of customer engagement necessary to stand out in a noisy marketplace. However, a number of leading companies are using marketing technology and information resources more effectively to differentiate and deliver improved business outcomes.
These leading marketers provide a roadmap for improving your own organization’s customer engagement. They know the customer context and integrate accordingly, they act on insights systematically, and they take a broader view of the customer experience.
Last year’s survey insights
– Why leading marketers outperform: Effective engagement and intelligent investment
Read the full report to learn more