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Featured case studies

Best Buy syncs up
The electronics mega-retailer matches customers with specialised offerings using analytics solutions from IBM.

Cinncinnati Zoo goes wild for analytics
The zoo saved more than $100,000 a year by removing less effective promotions and discounts, allowing resources to be redeployed to more productive initiatives.

Analytics are in fashion
Elie Tahari created a seamless reporting framework for granular, realtime information from the sales floor to suppliers' inventory and production schedules.

True Value tightens their supply chain
With an IBM solution, the hardware retailer reduces lead time and improves service levels to members.

Designing rewards for loyal clothing customers
Neck & Neck improved customer intimacy, enjoyed explosive growth and optimal localisation of their target, tailoring campaigns to the needs of each customer.