Transform commerce by placing the customer at the centre of business operations
Commerce is becoming more and more complex. For businesses this means managing a web of channels and interaction points -- traditional Internet, mobile, physical, social and more -- to successfully and profitably exchange goods and services.
IBM Software Commerce solution provides:
Selling Solutions (AU)
Deliver a seamless, customer-centric buying experience for products and services across all available channels.
Order Management (AU)
Enable companies to manage the order lifecycle and orchestrate complex order fulfilment processes across a dynamic business network.
Supply Chain Management (AU)
Provide planning and execution solutions to enable companies to anticipate, control and react to demand and supply volatility within the supply chain.
Decision Optimisation (AU)
Make better decisions by applying advanced analytics to automatically prescribe actions or strategies.
Transform commerce by placing the customer at the centre of business operations Engage buyers in highly relevant, interactive dialogues across digital, social and traditional marketing channels
Customer expectations — whether consumers, citizens or business customers – for relevant, personalised and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect.
IBM Enterprise Marketing Management solution provides:
Cross-channel campaign management (AU)
Engage each customer and prospect in a cross-channel dialog that builds on past and current behaviour.
Marketing resource management (AU)
Alignment of people, process, budgets, and technology to optimise marketing mix and performance while improving marketing efficiency.
Digital marketing optimisation (AU)
Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.
Web analytics (AU)
Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.