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Featured case studies

Dal-Tile will save over $2 million per year with more efficient order management processes.

U.S. Cellular increases campaign volume by 250 percent per month, delivering multi-wave campaigns integrating multiple touch points.

David Jones gives its customers the ability to buy, pick-up and return items through the channel of their choice.

Johnson Controls builds decision models to analyse supply chain configurations that factor in warehousing, transportation, carbon footprint and service requirements.


XO Communications uses analytics to predict customer behaviour, increase customer retention and retain subscription revenues.


Staples achieves personalised selling, anticipating increased conversion and retention rates.

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SXC Health Solutions creates a reliable platform for interaction with all facets of the pharmaceutical supply chain.

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J. J. Keller & Associates personalises the B2B online buying experience, growing average conversion rates by over 13%.

Lenovo reduces annual costs by US$1 million with a unified foundation to collaborate with trading partners.

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SHOP.CA uses IBM Smarter Commerce solutions to manage millions of products, with thousands of categories, and develop a one-to-one customer experience.

Featured White Papers

How marketing is taking charge : leading the customer experience Insights from the IBM State of Marketing 2013 survey

Marketing: Connecting with the chief executive customer The Smarter Commerce approach to marketing performance and profitability in a changing digital world

Second Annual Australia Online Retail Holiday Readiness Report Industry benchmark analysis and best practice guide to maximise holiday returns

How Australians will shop in 2013

IBM Smarter Consumer Study How Australians will shop in 2013