Skip to main content

We're living in a world of the unimaginable

The definition of "modern miracle'" changes often—these days, faster than ever.

In the early 20th century, Henry Ford said his revolutionary Ford Model T automobile was based on the "simplest design that modern engineering can devise." Affordable, quickly assembled. The epitome of analog.

The vehicle that takes us places in the 21st century is a miracle of computing ingenuity, practically a data center on wheels.

Where horsepower was once the highest number that mattered on a car, now it's the number of lines of code—millions, even tens of millions. Software and services diagnose the car's health, show us where we're going, and even call for help in emergencies.

In short, it's a system of systems. And an example of smarter product (US) and smarter service innovation (US). Top that, Model T.


Enter software

More than ever, products have multiple purposes. New technologies emerge every day that enable us to keep pushing the boundaries of the possible.

Manufacturers in every industry are integrating software engineering with mechanical and electronic engineering. They are interconnecting new smarter products with IT systems to deliver smarter, differentiated business services and to create new opportunities for innovative new services, increasingly connecting people and things in places and organisations around the world.

A new kind of challenge requires innovative solutions
Gone are the days when a car was just a car. The marketplace is evolving, changing in ways companies didn't have to consider in decades past:

  • Escalating customer demands and expectations about product and service quality, reliability and technology innovation
  • Increasing competition, especially in emerging markets, from lower barriers to entry and greater acceptance of and accessibility to the global supply chain
  • Rising complexity and the risk of irrelevancy when failing to capitalise on the complexity

As the world continually reorganizes around the latest product and service innovations, these companies find they need help sorting out the complexity and risk that accompanies it all. IBM solutions for Insight and Product Innovation (US) and Service Delivery and Management (US) link products, suppliers and customers throughout the software development life cycle, from concept to disposal.

Products that contain embedded intelligent systems. Farmer's helper: An intelligent steering tractor system helps farmers improve their yield, eliminating overlap or skipping over any part of the field, and reducing fuel consumption. A heart that regulated everything but love: A smart heart with state-of-the-art use of software and sensors, can adjust its own performance ... according to the unique characteristics of individual patients, such as blood pressure and pulse rate. Smarter ballistics: A helmet-mounted system triangulates the location of enemy shooters in 3D and accurately identifies the caliber and type of weapons they are firing.