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Instrumented. Intelligent. Interconnected.

How we use data. How industries collaborate. How we make a smarter planet.

Industry by industry, process by process

A smarter planet, while global by definition, happens on the industry level. It is driven by forward-thinking organisations that share a common outlook: They see change as an opportunity, and they act on possibilities, not just react to problems.

Since introducing the smarter planet concept, IBM has collaborated with more than 600 organisations worldwide that each do their part in making this vision a reality.

Leaders from many of these businesses and governments joined us in November 2010 for our Smarter Industries Symposium in Barcelona. There, they shared their own stories of building a smarter planet.

From the symposium came these 10 new industry reports, collectively The State of Smarter Industries - Barcelona 2010 (US). Each report shows how its industry is growing into the smarter planet concept, offers industry-specific solutions and demonstrates cross-industry collaborative opportunities for growth.



Industry leaders candidly discuss their new views on growth in the wake of recession, regulation and rebuilding reputations.

Traditional providers look beyond over-the-top to the cloud, and putting their most valuable untapped resource to better use.

Electronics, automotive, aerospace
Examining the common goal of using data to enhance product innovation, develop solutions and improve customer loyalty.

Energy and utilities
Modernisation to handle smart grids, water concerns and other priorities will require collaboration and customer engagement.

New rules for the "new normal" of globalisation, demographic change, environmental issues, technology and occasional chaos.


Facing the complex challenge of becoming one globally connected system with EMRs at its core and a new focus on the patient.

Examining “smarter” in an industry that is heavily regulated, risk averse and, by its own admission, not very innovative.

Oil and gas
Industry leaders regroup in the face of changing metrics and increasing demand for the fuel that drives the world.

Retailers discuss listening and other keys to nurturing the trust of increasingly sophisticated and fickle customers.

Plenty of passenger data is being collected, but not enough is used to integrate and improve travelers' end-to-end experience.