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Watch how IBM solutions engage employees.

Make social business
work for you

Social business technologies can help leaders throughout your organisation create a competitive advantage and stand out in your market.

Explore the benefits of social business by role.

Human resources

Increase company performance.

26% more revenue per employee [1]
  • Engage the right people
    Source talent by leveraging social networks and connect employees to improve enablement.
  • Motivate and empower
    Improve employee engagement, motivation and effectiveness.
  • Foster success
    Identify critical issues and address them with speed.

Berlitz

IBM

Asian Paints uses social software

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Marketing

Influence what customers will buy next.

81% received product purchase advice from friends and followers through a social site [2]
  • Target more effectively
    Address individuals and build advocacy at every touchpoint.
  • Drive loyalty
    Engage customers in dynamic, personalised experiences to keep them coming back.
  • Build your brand
    Help your team execute consistently across all channels and with every engagement.

Cars.com

IBM

Amadori launches interactive mini-sites

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Sales

Close more deals.

40%year–over–year increase in new business [3]

  • Empower your team
    Connect sellers with the right experts and information to anticipate and meet clients’ needs.
  • Build relationships
    Connect client, transaction and social data so you know your customers better than the competition.
  • Connect with clients
    Engage with clients in new ways through dedicated communities.

Slumberland

IBM

Omron Europe lanches next-generation intranet

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Customer service

Grow profitably.

5% reduction in customer defection [4]

25% – 125% increase in profits [4]
  • Anticipate problems
    Listen and analyse customer feedback to understand emerging issues.
  • Respond faster
    Find the right information and experts required to address issues as they emerge.
  • Enable self-service
    Help clients find the answers they need 24/7.

Red Funnel

IBM

Reliance Life Insurance Corporation

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Product and service innovation

Innovate faster.

2/3 less time to take new products to market [5]
  • Collaborate beyond borders
    Form global internal communities of interest to tackle common challenges.
  • Unlock innovation
    Improve productivity by tapping into the collective intelligence inside and outside the organisation.
  • Break down silos
    Share intellectual capital and content with the people who need it.

University of South Australia

IBM

Berlitz improves product quality on global scale

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Sources: [1] McKinsey, [2] ClickZ, [3] VCC case study, [4] Bain & Company, [5] The compelling returns from IBM Connections in support of social business, Thought Leadership White Paper

$

IBM developerWorks community saves $100 million, per year from people who use this resource instead, of contacting IBM Support, Year-to-date savings* for 2013, *Year-to-date savings are based on full-year savings reported by Forrester, Groundswell 2010 Award.

What are the greatest benefits of deploying social communication and collaboration tools? Percent of respondents reporting benefits: N=282, multiple responses accepted. 56% Reduced travel and/or meeting time. 55% More efficient internal operations/processes. 53% Connecting people across functional roles. 53% Faster decision-making. 50% Connecting people across geographies. 47% More creative and innovative ways to work. 45% Higher productivity among employees. 36% Better customer service

What are the greatest benefits of deploying social communication and collaboration tools? Percent of respondents reporting benefits: N=282, multiple responses accepted. 56% Reduced travel and/or meeting time. 55% More efficient internal operations/processes. 53% Connecting people across functional roles. 53% Faster decision-making. 50% Connecting people across geographies. 47% More creative and innovative ways to work. 45% Higher productivity among employees. 36% Better customer service

What are the most important concerns about using external social media tools within the organization? Percent of respondents reporting concerns: Base: 95 US companies with 1,000 or more employees (multiple responses accepted). 50% Lack of resources/people. 43% Measurement ROI Challenges. 32% Negative feedback from customers. 26% Lack of budget. 23% Legal issues. 23% Company Bureaucracy. 22% Lack of employee traning/experience.

What are the most important concerns about using external social media tools within the organization? Percent of respondents reporting concerns: Base: 95 US companies with 1,000 or more employees (multiple responses accepted). 50% Lack of resources/people. 43% Measurement ROI Challenges. 32% Negative feedback from customers. 26% Lack of budget. 23% Legal issues. 23% Company Bureaucracy. 22% Lack of employee traning/experience.