Make social business
work for you
Social business technologies can help leaders throughout your organisation create a competitive advantage and stand out in your market.
Explore the benefits of social business by role.
Increase company performance.
- Engage the right people
Source talent by leveraging social networks and connect employees to improve enablement.
- Motivate and empower
Improve employee engagement, motivation and effectiveness.
- Foster success
Identify critical issues and address them with speed.
Asian Paints uses social softwareDownload (141 KB)
Influence what customers will buy next.
- Target more effectively
Address individuals and build advocacy at every touchpoint.
- Drive loyalty
Engage customers in dynamic, personalised experiences to keep them coming back.
- Build your brand
Help your team execute consistently across all channels and with every engagement.
Amadori launches interactive mini-sitesDownload (670 KB)
Close more deals.
- Empower your team
Connect sellers with the right experts and information to anticipate and meet clients’ needs.
- Build relationships
Connect client, transaction and social data so you know your customers better than the competition.
- Connect with clients
Engage with clients in new ways through dedicated communities.
Omron Europe lanches next-generation intranetDownload (696 KB)
25% – 125% increase in profits 
- Anticipate problems
Listen and analyse customer feedback to understand emerging issues.
- Respond faster
Find the right information and experts required to address issues as they emerge.
- Enable self-service
Help clients find the answers they need 24/7.
Reliance Life Insurance CorporationDownload (564 KB)
- Collaborate beyond borders
Form global internal communities of interest to tackle common challenges.
- Unlock innovation
Improve productivity by tapping into the collective intelligence inside and outside the organisation.
- Break down silos
Share intellectual capital and content with the people who need it.
Berlitz improves product quality on global scaleDownload (131 KB)
Sources:  McKinsey,  ClickZ,  VCC case study,  Bain & Company,  The compelling returns from IBM Connections in support of social business, Thought Leadership White Paper