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In a world overflowing with data, there’s a lot to be discovered. At the IBM Center for Applied Insights, we aim to do our part, uncovering new ways of thinking, working and leading through research and analytics.

Discovering insights, however, is only step one. The real value comes in applying them. That’s why we focus on the application of new ideas and technologies – by studying organizations and leaders active in these emerging spaces. What motivates them? What makes some more effective than others? How are they overcoming obstacles?

Our studies pair strategic insights with practical lessons to help leaders deliver better results.


Featured research

Competitive advantage is in the clouds find out why cloud´s strategic importance growing
The evolving role of CISOs (US). Discover practices of today´s security leaders

Where do you fit? (US). Explore tech trends in adoption, investment, and skills in mobile, social, cloud, and analytics.


IBM Center for Applied Insights studies