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Your reputation is tied to revenue. Your risk is tied to resilience.

The true price of reputational harm. The economic value of a company’s reputation declines an average of 21% as a result of a breach of customer data.  Source: “Reputation Impact of a Data Breach: US Study of Executives & Managers,” sponsored by Experian® Data Breach Resolution Ponemon Institute, November 2011.

The next disruption to your enterprise isn’t a matter of “if” but “when.” In 2012, it was estimated that US$140 billion in economic losses were caused by natural catastrophes and man-made disasters. That year, the top five most expensive disasters all occurred in the US. And each of those has worldwide repercussions to the marketplace.

Resiliency is your company’s ability to protect people, assets, data and technology through proactive measures that help mitigate risk. But it’s more than just natural disasters.

Reputational damage caused by IT failures such as data breaches, systems failures and data loss now has a price tag. According to analyses performed by the Ponemon Institute, the economic value of a company’s reputation declines an average of 21 percent as a result of an IT breach of customer data — or the equivalent of an average of US $332 million.

The question is not whether IT risks affect your corporate reputation, but what you can do to effectively prevent and mitigate these risks.The ability to withstand and recover is the ultimate competitive advantage: survive disruptions that your competitors cannot.

More than 600 executive in 23 industries across the globe who took part in the IBM Global Reputational Risk and IT Study agree: managing reputational risk is crucial to their business, and managing IT risk is a major part of their efforts.

What can you do to protect your reputation from IT risks? Read the 2013 report to learn:

1.Swiss Re: Sigma preliminary estimates for 2012. December 2012.

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Security is the posture taken to protect people, assets, data and technology across an entire enterprise. Resilience is the ability to rapidly adapt and respond to business disruptions and to maintain continuous business operations.

How ready are you?

Where is your enterprise vulnerable? Do your risk management activities consist of quick responses to today’s threats, or do they actually help you better manage risk for the business?

Find out how your company measures up on core risk-management disciplines. The risk management self-assessment tool helps you gain an understanding of how thoroughly your organization is implementing the three core disciplines of mature risk management efforts:

  • Effective risk governance
  • Solid IT foundation
  • A culture of risk awareness

Business continuity and resiliency self-assessment tool.

71% Percentage of CIOs planing to make additional investments in risk management and compliance. Source: IBM Global CIO Study, The New Voice of CIO, 10 September 2009.

It's no longer enough to implement a costly infrastructure and set of tools to minimize the impact of risk and recover from disruptions. Security cannot solely be the job of regulators or a stand-alone corporate department. Organizations need to develop an intelligent business strategy that takes into account risk management. Businesses, cities, communities, government agencies and all of civil society share—and shape—our planet's critical systems.

Learn more in the IBM Global CIO Study, "The New Voice of the CIO"


 

Risk by the numbers

Smart companies know that a good risk management plan doesn’t just reduce hazard—-it lays a plan for profitability. Planning for business resiliency—not just risk management—allows businesses to seize opportunities created by unexpected events.

Dubai Gold & Commerce counts on real time information

In the Middle East, the Dubai Gold & Commodities Exchange can mitigate threats by identifying exposures, protecting every single transaction as it moves through the system. Real-time intelligence provides preemptive protection, instilling confidence in an industry where trust is of the utmost importance. In three years, the exchange has maintained 99.9% system availability while eliminating all security breaches and outages associated with virus or worm-based attacks.

Korea Exchange Bank invests in resiliency

With their existing tape backup methodology requiring 20 hours for recovery, Korea Exchange Banks’ UK office realized their restored data could be as much as 84 hours old. The London office worked with IBM to build a virtualised recovery environment, enabling the rapid recovery of replicated systems and an easy return to the original production environment when a disaster scenario is over.

How do we build a smarter planet?

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