It's a new business era. Everyone's talking innovation. It's no longer enough to offer unique products and services — now you have to create competitive advantage by doing business in a whole new way. You have to be special.
And we think you are.
Showcase your unique capabilities
In an era of intense competitive pressure, our clients are working with us to change the playing field and drive real business success. And we want to give them a chance to spread the word. By joining the IBM client reference program, you can showcase the special capabilities that make your organization stand out from the crowd.
Are you ready to let the world know what makes you special?
To participate in the IBM client reference program, contact your IBM representative, IBM Business Partner or e-mail us at custref@us.ibm.com.
To learn more about our program see details below.
How does the IBM client reference program work?
As a reference client, you identify the types of activities for which you are willing to be considered, and you determine the frequency and extent to which IBM can showcase your organization. Depending on your interest and the available opportunities, we may invite you to share your success story in:
- Peer-to-peer conversations
- Presentations
- Case studies
- Video testimonials
- Press releases and media interviews
- Analyst interviews and briefings
- Speaking engagements
- Advertisements
Designed to accommodate the needs of your company
IBM understands how valuable your time and privacy are. That's why we've structured the client reference program to accommodate your company's specific needs and preferences. Your IBM representative will work with you to determine your desired level of involvement in the program. And, to keep any imposition on your time to a minimum, your IBM representative will serve as your liaison to the program and will coordinate all communications with you.
The rewards are many
As a member of the IBM client reference program, you can:
- Establish yourself as an industry leader by demonstrating your use of cutting-edge technology, best practices and innovative solutions to achieve business success
- Build your own professional network by interacting with peers, analysts, industry experts and members of the media
- Gain visibility and promote your business by giving IBM permission to include your story in various forms of marketing collateral.
