Let’s think
together.

Smarter teams, better ideas, and happier users.

IBM Design Thinking is design thinking for an ever-evolving world.

At IBM, we think the systems of the world should work in service of people. At the heart of our human-centered mission is IBM Design Thinking: a framework to solve our users’ problems at the speed and scale of the modern digital enterprise.

Whether you’re re-envisioning the customer experience for a multinational bank or just planning your product’s next release, IBM Design Thinking keeps you focused on what matters to users as you lead your team from ideas to outcomes.

The Principles guide us

See problems and solutions as an ongoing conversation.

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A focus on user outcomes

Drive business by helping users achieve their goals.

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Restless reinvention

Stay essential by treating everything as a prototype.

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Diverse empowered teams

Move faster by empowering diverse teams to act.

The Loop drives us

Understand the present and envision the future in a continuous cycle of observing, reflecting, and making.

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Observe

Immerse yourself in the real world.

Reflect

Come together and look within.

Make

Give concrete form to abstract ideas.

The Keys align us

Lead teams to great user outcomes using our scalable framework for team alignment.

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Hills

Align teams on meaningful user outcomes to achieve.

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Playbacks

Stay aligned by regularly exchanging feedback.

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Sponsor Users

Invite users into the work to stay true to real world needs.