Empathy is our
foundation, always. Now it’s more
important than ever.

Empathy is how we create a more human-centered design business—it’s who we are. Explore some of our strategic work that prioritizes the needs of the people we design for, and learn from the humans who make it all possible.

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Featured community

Celebrating our diverse community is a point of pride for IBM as we continually strive towards a more inclusive workplace. Explore insights from women in design who are driving innovation and impact across IBM.

Portrait of Sarah Brooks

Sarah Brooks

Portrait of Jodi Cutler

Jodi Cutler

Portrait of Sophie Kirk

Sophie Kirk

Portrait of Roxanne Ma

Roxanne Ma

Rosa Espadaler Mazo

Rosa Espadaler Mazo

Portrait of Haidy Perez-Francis

Haidy Perez-Francis

Portrait of Sabine Roehl

Sabine Roehl

Portrait of Shani Sandy

Shani Sandy

Portrait of Joni Saylor

Joni Saylor

Portrait of Jordan Shade

Jordan Shade

Portrait of Susana Rodriguez de Tembleque

Susana Rodriguez de Tembleque

Portrait of Jenny Woo

Jenny Woo

Featured outcomes

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