What does a world with Watson look like?

Emma is five.
The same age
as Watson.

With Watson, the world is

With Watson, the world is

With Watson, the world is healthier, more productive, more personal, more secure, more efficient, more creative, more engaging.

healthier

Helping physicians provide precision cancer care to more people.

With IBM Watson, Quest Diagnostics is able to work with the community oncologists who provide 70% of US cancer care. IBM and Quest are expanding nationwide access to a solution for physicians that helps them provide precision cancer treatments featuring genetic-sequencing services from Quest and cognitive analysis by Watson.

Doctors will have faster insights from current research.

University of North Carolina Lineberger Comprehensive Cancer Center researchers are working with Watson to help identify promising new therapeutic options for patients with advanced forms of cancer. Scanning complex genetic data and emerging research, Watson helped them find therapeutic options they would have otherwise missed.

A virtual assistant at the push of a button.

Working with Watson, the Staples Easy Button brings the on-demand world to your business. Using unstructured data and cognitive APIs, the Easy Button learns when it’s pressed, fundamentally changing the way businesses are run.

Young patients in Europe are getting more personalized care.

Working with Watson, Alder Hey is developing the UK’s first cognitive children’s hospital. By analyzing feedback from patients and parents, the hospital can personalize patient care and help alleviate a child’s anxieties.

Cancer can be fought on many fronts.

IBM is collaborating with Best Doctors, the world’s leading expert clinical consultation service, and their world-renowned oncologists, to offer eligible IBM employees access to Best Doctors second-opinion services. It features Watson for Oncology, Watson for Genomics and Watson for Clinical Trials Matching.

Knowledge fuels power.

Watson and LongiTech Smart Energy Holding, Ltd. are working together so they’ll be able to give consumers and government regulators a 360-degree view of energy consumption patterns, with the aim of improving overall energy efficiency.

Customers have a voice with brands.

Major companies like GSK Consumer Healthcare and Toyota are using Watson Ads from The Weather Company to create digital ads that use real-time data and natural language processing to understand and answer consumers’ questions.

more secure

Bank customers are getting answers faster.

Time is crucial for international business, but it is not simple to know and fulfill all the international norms. At the Spanish bank CaixaBank, foreign-trade specialists have to answer a wide range of technical questions about business worldwide. Bank specialists can tap into Watson and answer customer queries in real time and with greater accuracy.

Privacy is more private.

We lose billions every year to identity theft, and the misuse of personal information is even more pervasive. With Watson, Privacy Now by Identity Guard has exponentially opened up a universe of data to help protect customers by monitoring and analyzing vulnerabilities with continuous predictive assessments and near- real-time alerts.

more efficient

More students will flourish, and teachers will be better supported.

Pearson is working with Watson to help students accelerate their learning. But it’s not stopping there. Watson adapts to student responses—guiding them to better understanding and equipping teachers to make a bigger impact.

Reinforcing confidence in the capital markets.

Watson has been engaged to help KPMG reason over millions of disparate documents to advance audit quality and provide deeper insights to its team members, clients and audit committees.

Helping to efficiently match patients to clinical trials.

By working with Watson to match patients to clinical trials, Mayo Clinic can help offer its patients cutting-edge medical options while also working to advance the discovery of promising new forms of care.

Care can improve for millions with diabetes.

More than 415 million people around the world suffer from diabetes. Working with Watson, Medtronic is creating an app for people with diabetes. When implemented it will use data from sensors, insulin pumps, wearables and scientific studies to help predict potential hypoglycemia hours in advance.

more
productive

Music is more tuned to culture.

Grammy-winning producer Alex Da Kid worked with Watson to understand five years of cultural content. Watson ingested the top 100 songs every week for each of the last five years, thousands of tweets and blogs, and millions of data points from structured and unstructured data to help Alex Da Kid reimagine his music-making process.

Reinsurance and insurance companies will price their products better.

Watson reads millions of pages of data, including unstructured data like discussion notes, contracts or tickets, to help Swiss Re assess risk factors and make more informed decisions regarding price-risk accuracy. This helps Swiss Re reduce costs while increasing quality.

more personal

More guide dogs will help the blind.

Guiding Eyes is working with Watson to better match young dogs with volunteer puppy raisers.

Marketing campaigns are more effective.

Influential, an influencer technology platform, can now enhance influencer marketing by understanding audience data across social channels. Working with Watson on Influential’s campaigns, Kia Motors surpassed goals by 279%, and a social initiative for the United Nations earned 120 million impressions and 30,000 engagements.

Self-driving vehicles talk to passengers.

And listen. Local Motors created a self-driving vehicle, Olli. And, thanks to Watson IoT and Watson APIs, you can ask Olli a question—where’s a good place for dinner—and Olli will answer and take you there.

Bankers will save time while saving you money.

In Japan, SoftBank Robotics’ robot, Pepper, is pairing with Watson. Pepper uses customer and product information to better engage with and serve customers. This allows Mizuho Bank employees to handle higher-value tasks. With Watson, Pepper has cognitive abilities and is helping to reinvent the face of banking.

Hospital rooms will talk to patients.

Harman International works with Watson to make speakers that interact with patients. Thomas Jefferson University Hospitals in Philadelphia is using these to build the “Smart Hospital Room,” improving patient experience and nurse productivity.

Inexperienced employees will work like experts.

Japan Post Insurance is working with Watson to help inexperienced employees perform claim examinations as accurately as experts.

Finland’s health is getting healthier.

To improve well-being, health care innovation and lives in Finland, Tekes has partnered with Watson Health to develop a comprehensive cognitive healthcare business while advancing R&D.

Repairs will happen faster.

With 170,000 maintenance cases a year, Korean Air used Watson Explorer to search repair history, detect patterns in maintenance data and handle problems more efficiently. Working time was reduced by 90%.

The risk-reward tilts towards reward.

When businesses are operating in multiple regions and across borders, there are benefits as well as considerable risks. With Watson, Thomson Reuters is delivering new solutions to legal and compliance professionals that enable them to act more quickly and make key decisions with more confidence.

Banks will improve services.

Working with Watson, Bradesco, one of Brazil’s largest banks, created a virtual customer service solution that helps customers get answers sooner. After a few months of training, Watson can answer questions with 80% more accuracy, leading to more satisfied customers.

Businesses could save billions on repairs.

Working with Watson, Aerialtronics drones can inspect oil rigs, wind turbines and cell towers and predict repairs, helping make the world safer, cleaner and more cost-efficient.

Every gift becomes more personal.

1-800-Flowers.com has trillions of gift combinations and millions of customers. Integrating Watson into their e-commerce platforms enables them to provide a more personalized customer experience, providing the perfect customized gift options in seconds.

Knowledge is dispensed in a flash.

Now, anyone at Woodside Energy’s liquefied natural gas facilities can get technical information faster than ever. Simply by asking Watson, who has digested millions of Woodside’s documents, the newest engineers instantly have the wisdom of 30-year veterans.

more creative

Dresses that can actually think.

How do you stand out in the $621 billion women’s-wear industry? Working with Watson, fashion house Marchesa created the first cognitive dress. Watson analyzed thousands of articles, scanned hundreds of images and turned millions of social feeds into the first Met Gala dress shaped by fans.

Cities are finding efficient ways to save water.

Working with Watson, OmniEarth can analyze satellite and aerial imagery of 150,000 parcels of land in just 12 minutes—that’s 40 times faster than manual analysis—to make more accurate water-saving recommendations to local governments and property owners.

Finland’s health is getting healthier.

To improve well-being, healthcare innovation and lives in Finland, Tekes has partnered with Watson Health to develop a comprehensive cognitive healthcare business while advancing R&D.

Repairs will happen faster.

With 170,000 maintenance cases a year, Korean Air used Watson Explorer to search repair history, detect patterns in maintenance data and handle problems more efficiently. Working time was reduced by 90%.

Cities are finding efficient ways to save water.

Working with Watson, OmniEarth can analyze satellite and aerial imagery of 150,000 parcels of land in just 12 minutes—that’s 40 times faster than manual analysis—to make more accurate water-saving recommendations to local governments and property owners.

The risk-reward tilts towards reward.

When businesses are operating in multiple regions and across borders, there are benefits as well as considerable risks. With Watson, Thomson Reuters is delivering new solutions to legal and compliance professionals that enable them to act more quickly and make key decisions with more confidence.

Banks will improve services.

Working with Watson, Bradesco, one of Brazil’s largest banks, created a virtual customer service solution that helps customers get answers sooner. After a few months of training, Watson can answer questions with 80% more accuracy, leading to more satisfied customers.

Businesses could save billions on repairs.

Working with Watson, Aerialtronics drones can inspect oil rigs, wind turbines and cell towers and predict repairs, helping make the world safer, cleaner and more cost-efficient.

Every gift becomes more personal.

1-800-Flowers.com has trillions of gift combinations and millions of customers. Integrating Watson into their e-commerce platforms enables them to provide a more personalized customer experience, providing the perfect customized gift options in seconds.

Knowledge is dispensed in a flash.

Now, anyone at Woodside Energy’s liquefied natural gas facilities can get technical information faster than ever. Simply by asking Watson, who has digested millions of Woodside’s documents, the newest engineers instantly have the wisdom of 30-year veterans.

Dresses that can actually think.

How do you stand out in the $621 billion women’s-wear industry? Working with Watson, fashion house Marchesa created the first cognitive dress. Watson analyzed thousands of articles, scanned hundreds of images and turned millions of social feeds into the first Met Gala dress shaped by fans.

more engaging

Kids won’t have copy-paste educations.

Children between ages two and five learn more, and more rapidly, than any other time in life. Partnering with IBM Watson, Sesame Street is helping make the most of each child’s potential, developing education experiences that adapt to the way each child learns best.

What can you do with Watson today?

You can spot trends. Create hits. Conserve energy. Fight crime. Break records. Increase efficiency. Save money. You can drive sales. Know customers better. Personalize medicine. Speed launches. Increase crop yields. Restock shelves. Make art. You can open minds. Open opportunities. Open new markets. Open new ideas.

Watson learns from us and extends our talents. Watson helps us do our jobs better. Watson augments our intelligence. So we can do more. Do different. Do better.

Businesses, doctors, governments and educators are working with Watson, because Watson works with data and helps you find ideas. Watson knows your industry and helps you think of it in new ways.

Any “new new” thing you want to pursue, any breakthrough, virtually any data you want to unlock: with Watson, you can.

Already, the advance of cognitive—the daily progress of Watson— is beginning to change the way the world works, decides, innovates, learns and thinks. In turn, Watson is improving how we live, plan, create, learn and think.

Watson is working on everything from moon shots to the everyday.

Helping us outthink our limits.

Meet Tanmay Bakshi.

With Watson, he’s helped build multiple apps. Including his latest, an advanced cybersecurity app that prevents false identification.

Tanmay is 13.

Meet Tanmay Bakshi.

With Watson, he’s helped build multiple apps. Including his latest, an advanced cybersecurity app that prevents false identification.

Tanmay is 13.