Design Thinking Principles
Design Thinking begins with a set of principles that frame a way to see problems and solutions from a new point of view. These principles provide the foundation for delivering solutions that meet or exceed your users’ expectations. These principles include:
- A focus on user outcomes
- Diverse empowered teams
- Restless reinvention
Learn about the IBM Design Thinking principles (US)
The Design Thinking Loop
In the midst of uncertainty, we need a model for action. We call this model the Loop: a continuous cycle of observing, reflecting, and making. Go in any order you like, take as many iterations as needed. The thing about continuous improvement is that you’re never done. There will always be a better solution just around the corner.
It drives our clients to understand the present and envision the future. It enables clients to build on their successes and learn from their failures along the way. When taken to heart, the Loop keeps everyone moving forward despite the uncertainty the future may hold.
Learn about the IBM Design Thinking loop (US)