Enterprises are challenged with consolidating, structuring, and providing data accessibility across organizational silos. They require fast, scalable access to customer, product, and location data to drive successful AI and machine learning initiatives, ultimately to make better data-driven decisions.
Master data management meets this challenge, driving fast and scalable insights to promote innovation, improve customer experience, reduce process inefficiencies, and proactively identify and mitigate risk.
IBM® master data management (MDM) provides a single, trusted 360-degree view into data across the enterprise. With IBM MDM, you can:
- Manage relationships and hierarchies for your customer, product or location across diverse use cases.
- Manage all of your data preferences in one place.
- Get more accurate reporting from better data.
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IBM MDM named "Strong Performer" in latest Forrester Wave™ report
Provide more secure, governed self-service access to trusted data.
Provision and operationalize master data for deeper analysis and enhanced insights.
Capture consent to enable governance and regulatory compliance.
Use intuitive dashboards to manage data more proactively.
MDM complements several initiatives and architectures
Connect data to a single master version
A data fabric helps deliver access to all data sources across hybrid, multicloud environments in a timely manner. This capability is essential for master data management so that all data is connected to and derived from a single master version, without any siloed and potentially incorrect offshoots.
Consistent, trusted data drives results
Developing trusted customer and product data through master data management across disparate applications and sources is a core component of DataOps. The end-to-end data pipeline needs consistent, managed data to produce the best results.
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Disclaimer
* Gartner Peer Insights "Voice of the Customer": Master Data Management Solutions, 4 June 2021.
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