What is master data management?

Master data management (MDM) is a comprehensive method to define and manage an organization’s critical data. It provides a single, trusted view of data across the enterprise, agile self-service access, analytical graph-based exploration, governance and a user-friendly dashboard.

IBM Master Data Management solutions establish a single, trusted 360-degree view of data and enable users through self-service analytics to deliver insights.

See MDM in action

MDM helps assess potential danger in child poisoning cases

Achieve a 360-degree view with IBM Master Data Management solutions

Learn about automated data matching with IBM Master Data Management Express

The Heart of Digital Transformation: Master Data Management

Learn more about MDM use cases from IBM experts and understand how machine learning, data visualization and cloud technology are innovating this solution space.

MDM features

Master data management - Agile self-service access to trusted data icon

Agile self-service access to trusted data

Empower users by providing security-rich, governed self-service access to trusted data across the enterprise for opportunity-oriented experimentation and collaboration to drive innovation, better insights and business decisions.

Master data management - Entity insight with analytical MDM icon

Entity insight with analytical MDM

Provision and operationalize MDM data with graph-based exploration of master data, transactional data and Hadoop to drive entity insight and analytics.

Master data management- Consent management icon

Consent management

Capture consent to enable governance and adhere to regulatory compliance requirements.

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Optimize master data environments

Improve efficiency and more proactively manage data and respond to changes, using the agile and intuitive dashboards within the stewardship center.

See what's new in MDM

Zions Bancorporation improves customer service with the help of IBM

With the help of IBM InfoSphere® Master Data Management, Zions gained a 360-degree view of its clients to deliver superior customer service, regardless of the communication or transaction channel chosen by its clients.

What marketing campaigns are missing: MDM Express

Discover what your marketing campaigns are missing and how to easily identify prospects within minutes, using machine learning-powered technology.


IBM InfoSphere Master Data Management

Manages master data for single or multiple domains, including customers, suppliers, products, accounts and more

IBM InfoSphere Master Data Management Collaborative Edition

Provides product information management and collaborative MDM capabilities

IBM Master Data Management Express

Rapidly and easily deploys an MDM solution to leverage trusted data and create a 360-degree view of information

IBM Master Data Management on Cloud

Helps your business gain a trusted view of data in a hybrid computing environment

IBM InfoSphere Master Data Management Reference Data Management Hub

Centrally manages and distributes reference data across the enterprise as a standard


Trusted data with IBM InfoSphere Master Data Management

Learn how IBM InfoSphere Master Data Management provides a single, trusted view of critical business data to users and applications on premises and on the cloud, thereby helping reduce costs, minimize risk and improve decision-making.

Insights into master data management trends for your business

Watch analyst Andy Hayler's spin on MDM, and learn how adopting an MDM solution provides deeper insights into data and leads to better and more cost-effective business processes.

Enabling information-driven insights

Empower every data user and line-of-business leader with high-value, 360-degree views of trusted data to drive business insights and intelligence.

GDPR (General Data Protection Regulation)

Accelerate your personal data discovery and protection journey with the help of IBM.

Client success

Zions Bancorporation

Zions Bancorporation sought a standardized, highly secure way to store and access a comprehensive view of its customers’ interactions with the bank.

London Borough of Camden

London Borough of Camden is reinvesting in innovative social programs by getting a single, trusted view of their citizens.

Government of Odisha

The Government of Odisha found a smarter way to fight welfare fraud and deliver the right benefits to the citizens who need them the most with IBM Analytics solutions.

Related products

Entity analytics

Detect non-obvious relationships, resolve entities and find threats and vulnerabilities that are hiding in your data — with entity analytics solutions.

IBM InfoSphere Information Governance Catalog

Apply a standardized approach to discovering your IT assets and define a common business language — with the InfoSphere Information Governance Catalog.

IBM InfoSphere Information Server

Create and maintain trusted information to support strategic business initiatives like big data, point-of-impact analytics, MDM, and application consolidation and migration.

Schedule a one-on-one call

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