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Christine O'Connor May 16, 2016

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Every nonprofit, regardless of its mission, has two basic goals: to acquire funding and provide programs and services. And predictive analytics can help your nonprofit organization succeed in both of these areas.

Whether you’re raising funds for a cultural institution, charitable organization or college or university, it can be tempting to follow a “hunch” or repeat what you did in the past when it’s time to create goals, prospect major donors or reshape your campaign messaging. It can also be a big mistake—one that leads to inaccurate and inefficient results.

There is a better way. Predictive analytics can help you acquire funding by better understanding your donor base and predicting who is likely to give. And it can help improve your programs and services by enabling you to collect meaningful feedback on existing programs. As programs and services continue to improve and deliver better results, your organization can leverage that data and use this enhanced credibility to again gain more funding from prospective donors. As you can see, this is a continuous cycle and predictive analytics is a critical component.

Predictive analytics works by uncovering hidden patterns and associations within the data you’re already collecting and helping you anticipate likely outcomes, so you can confidently make predictions about the donors and campaigns that are likely to deliver the best results.

Register now for a live webinar on Thursday, May 26 at 2 p.m. EDT with Stephen Lambert, advancement researcher and analyst at Susquehanna University, and IBM nonprofit analyst Alex Oftelie, to see you how it’s done.

You’ll find out how predictive analytics can help you develop successful strategies for:

  • Forecasting likely campaign results
  • Getting ahead of annual giving
  • Managing the “needle in the haystack” problem of finding your best major donors

Mark your calendar and register today.

 

Forsyth Alexander May 11, 2016

The interesting thing about being innovative is that it’s something that doesn’t stop after the first taste of success. IBM Watson Analytics has made advanced analytics easy – for everyone. And people have been using it for everything from getting insight from agricultural data to help farmers plant more judiciously to picking players for a fantasy soccer team and predicting wins. But, we’re just getting started.

You don’t get where you’re going by standing still

One of the many things IBM is saying about success in the Cognitive Era is that it involves being a cognitive business. Cognitive businesses perform better because people and technology are working together in harmony to solve problems. Technology handles everyday, mundane activities so people can spend more time having ideas, creating, innovating and improving performance.

IBM Watson Analytics is just this type of technology, taking advanced, time-consuming data and analytics tasks and making them automatic—and letting many people do if for free. When you don’t have to think about what questions to ask, what kind of visualizations you want or how to determine what’s behind your outcomes, you get time back to use insights to solve problems and drive transformation. That’s how you move your business forward. But, as businesses move forward, technology that simplifies work must move with it to meet new user needs. Watson Analytics is no different.

You can be part of something that’s never been done before

Today, Watson Analytics has a bright and engaging interface that has been re-tooled to be dramatically easier than it was just yesterday.

Yes, the pretty package is simply a doorway into a streamlined process. You are free to move about your analytics without having to close one feature to open another. Watson Analytics has done some things that have never been done before, all while making everything just so much simpler.

Get in, get organized and get going

The new Watson Analytics makes it easier to understand what needs to be done. You can refine data more confidently on the data landing page, or, you have the option of first using Datawatch for IBM Analytics to handle complicated data preparation tasks like cleansing data, joining data sets and more. Folders enable you to organize data discoveries and work. And, if you forgot where something is, you can search your data sets.

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Discover what has happened and what is likely to happen - in one place

The new Watson Analytics has now done something no one else has: paired traditional data discovery with simple predictive analysis in one seamless workspace. Simply click Discover, ask your data a question, either by choosing one that is provided for me or typing your own to see trends and relationships in your data. When you view a visualization or create your own, a discovery panel shows other visualizations that show what is likely to be driving your results. Or, use the word "drives" in your question and you’ll get it right away.

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Go on an analytics journey bolstered by natural language dialogue

Another thing that happens when you click Discover is that the cognitive cornerstone of Watson Analytics, natural language dialogue, takes you an analytics journey that is easy to follow. It puts questions in context and makes suggestions in language you understand.  If you’re a more savvy analytics user or data scientists, their journey starts with Watson Analytics surfacing things might not have been on their radar before.  Much of this is done in the Discovery panel, where a visualization sparks recommendations that help you get to the next step until you fully comprehend insights you haven’t even thought about.

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Be the artist who creates beautiful dashboards

Click Display to build brilliant dashboards that use your discoveries to make a case for a decision, action, opportunity or change. The focus is on the end result--the dashboard--rather than how to build it, and that takes everything that might be hard for a novice dashboard builder out of the picture.

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Get faster access Watson Analytics applications

Watson Analytics for Social Media, Watson Analytics Expert Storybooks, and Datawatch Monarch for IBM Analytics are amazing add-ons that enrich Watson Analytics experiences. Watson Analytics for Social Media enables you to take the pulse of your audience with social media analytics that add dimension to business analytics. Expert Storybooks answers questions about specific business problems--fast. You can access them and more while in the product

 

So, yes, easy analytics can get even easier

This exciting new face of Watson Analytics offers fresh perspectives for analyzing data. For someone who is just starting out with analytics, there's no better way to get insights with confidence. For people who are more advanced, the analytics journey is smoother and enables you to uncover things you might not have even considered yet. No matter who you are, Watson Analytics empowers you to see things in your data that you haven't seen before--quickly, easily and elegantly.

Try Watson Analytics for free

For more information about Watson Analytics, visit www.watsonanalytics.com.

And, if you haven't tried Watson Analytics yet, today is a great day to register for the free edition and get a free 30-day trial of Watson Analytics Professional.
 

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Akshata Pai May 10, 2016

By Greg Adams, Director and Distinguished Engineer, IBM Cognos Analytics

In our current data-driven business climate, IT departments are becoming increasingly challenged with the flood of requests for business intelligence and analytics. They can’t possibly respond to them all. At the same time, the business is looking for the tools to explore company data independently and to continue looking deeper and deeper in search of business and market insights. 

The enhanced IBM Cognos Analytics fills a distinct need for both IT and business. Designed for self-service and the accommodation of ad hoc explorations, IBM Cognos Analytics creates a new framework for collaboration, while enabling both IT and Line of Business to move forward in a direction that expands their insight and influence. 

IBM Cognos is a very powerful system. In the process of recreating it and rethinking the user experience, we went back to the design drawing board. What we came up with is a really gorgeous, very simple user experience and interface. What’s cool about it is that regardless of the individual’s role in the organization, the user experience is the same. It actually doesn’t matter whether you are in a Line of Business role, or IT, or you are the person handling the administration.

Line of Business is now able to tap into the intuitive interface, take a self-service approach to data exploration, share interesting insights via an easy-to-create dashboard, and add to the company’s base of business intelligence. At the same time, IT retains control over governance and the security, determining what is trusted data and what can be distributed to a wider audience.

The creation of one unified user experience that is accessible and relevant to all users, has served to streamline the learning process while allowing users to glide between different roles. This is important because in many companies people don’t function in a single role. They might play multiple roles and the lines between roles can get blurred. IBM Cognos Analytics ensures a consistent user experience, and one that can adapt with users as their roles change.

Read other blog posts on IBM Cognos Analytics.

Check out the IBM Cognos Analytics site for a free trial and additional information on harnessing your company’s data.

 

Share your thoughts in the comments section below and connect via any of the following Twitter handles: @ibmbigdatahub; @ibmanalytics; @ibmcognos.

Hashtags: #experiencecognos; #businessintelligence; #cognosanalytics