Deep weather data and insights help make better, faster decisions

The Weather Company, an IBM Business, delivers personalized, actionable insights to consumers and businesses across the globe by combining the world’s most accurate weather data with industry-leading AI, Internet of Things (IoT), and analytics technologies.

Our solutions provide newscasters, pilots, energy traders, insurance agents, state employees, retail managers, and more with insight into weather’s impact on their businesses, helping them make smarter decisions to improve safety, reduce costs, and drive revenue.

Advanced weather insights

How can your organization apply deep weather data and advanced insights to improve the bottom line?

Weather and sports

Aston Martin Red Bull Racing uses weather data and analytics to help optimize race performance.

Power outage prediction

Outage Prediction helps utility providers minimize damage by addressing problems before they occur.

Breaking weather news

Get local forecasts, radar, and storm coverage to help you prepare for potentially severe weather.

Enhanced weathercasts help Univision keep Hispanic America better informed

As the Hispanic population booms in the US, increasing demand for relevant, Spanish-language weathercasts is creating unprecedented levels of competition between networks.

That’s why Univision uses the Max Ecosystem to help the network stand out from the competition with visually stunning weather presentations. The solution enables the network to infuse its broadcast with everything from 2D graphics to immersive augmented reality, helping create a more engaging and informative experience.