Make better retail decisions with weather analytics

The correlation between weather and consumer buying patterns is rarely utilized when predicting retail trends. But even more often overlooked is weather's impact on supply chain management, product demand and pricing.

Data packages and predictive analytics for retailers  from Weather Business Solutions, can help you drive revenue and improve customers satisfaction by using advanced weather analytics  to optimize operations.

The Weather Operations Center

The Weather Operations Center is a suite of applications that allows you to plan for and respond to disruptive weather events to avoid outages and ensure business continuity.

Benefits

Build demand forecasting

Use the IBM Weather Operations Center’s combination of proprietary and third-party geospatial, weather and IoT data to generate key business insights, reimagine workflows and build demand forecasting with greater accuracy.

Guide resource planning

Forecast weather-related disruptions and receive alerts to help guide your resource planning.
Monitor critical sites, assets and your workforce. Identify risks so you can mitigate weather-related financial exposure.

Respond to disruptions

Get real-time, location-specific weather detection to help you manage disruptions. Receive early detection and respond to demand fluctuations. Effectively adjust market supply based on weather-related disruptions.

Warehouse-to-store guidance for retail

Gain visibility into how weather, traffic, location and safety data can affect your profitability with predictive analytics for retailers. The weather analytics solution includes live weather conditions from radar and satellites, road-specific forecasts, high-resolution live traffic feeds and user-reported traffic conditions at a hyperlocal level for your stores and distribution centers.

Clothing storefront with open sign
Man and woman working behind the counter in a restaurant reviewing computer tablet.

Weather decisions are business decisions

When predicting the impact of weather on operations such as supply chain management, product demand, pricing and inventory management, the correlation between weather data and consumer buying patterns is invaluable. Data solutions and advanced retail predictive analytics solutions from The Weather Company can actively help retailers make smarter business decisions that optimize these operations using weather data.

Retail solutions

Weather Operations Center

This suite of applications allows you to plan for and respond to disruptive weather events to avoid outages and ensure business continuity.

Seasonal and Sub-seasonal Forecasts

Access more precise predictions and use analytics to plan for upcoming market shifts resulting from the weather in short- and long-term timeframes.

Weather Company Data Packages

Use actionable weather-based insights in your business processes to optimize operations, reduce costs, improve safety, and uncover new revenue opportunities

Customer success story

Using weather data to help optimize marketing investments

Analytic Partners is using The Weather Company data to improve its ability to customize and fine-tune the analytics it provides to its customers, improving the digital return on investment by 40%.