Data that drives better financial decisions

You want to make confident, profitable investment decisions based on accurate and reliable data, but you miss opportunities if you wait for public information.  The Weather Company, an IBM Business provides solutions that allow financial firms to use alternative data, daily Foot Traffic Indices, location-based data and weather insights to stay a step ahead.

Foot traffic as a revenue proxy for venue-based businesses

Foot traffic can be strongly correlated with revenue, and our approximately 200 M app downloads have a 90% location opt-in rate, producing one of the world’s largest sources of first-party foot traffic data. You can use The Weather Company's historical data to create valuation models and daily Foot Traffic Indices in our Investor Insights solution to make investment decisions with increased confidence.

Get access to personal, reliable and actionable weather data, analytics and insights

Integrate alternative data from weather into operations to improve outcomes

Weather is perhaps the single largest external swing factor in business performance today, responsible for an annual economic impact of nearly half a trillion dollars in the U.S. alone. If you can predict the weather, you can predict these swings and make more informed investment decisions. The Weather Company has the most accurate and precise historical, current, forecast and seasonal weather data to fuel your investment models.