The value of advanced weather radar ownership

By The Weather Company

Contributing author: Don Morelli

During severe weather, viewers turn to trusted experts on local television for the critical information they need to stay safe. When you’re in the business of saving lives, minutes count. So you can’t afford a conflict between getting to air first, and getting to air in the right way.

Now you can empower your experts with groundbreaking control over the story — faster and more accurately than ever before. Working exclusively with The Weather Company, an IBM Business, EEC offers Defender and Ranger, state-of-the-art, near real-time Doppler advanced weather radar solutions that work seamlessly with the Max Ecosystem.

How does a weather radar work?

Before we get started, let’s get back to basics. A weather radar system has two major components: a transmitter and a receiver. The transmitter discharges radio waves in a circular motion. In doing so, precipitation in the area is able to disperse those waves, and some make their way back to the transmitter. The precipitation is then able to be detected by the weather radar’s receiver. From there, the radar can pick up on how intense the precipitation is, how far away the severe weather is, and the direction it is headed in.

EEC Radar: The end-to-end difference

For more than 45 years, EEC has designed, manufactured, and maintained radars right here in the USA, from the ground up. Our turnkey process allows us to configure your system to your exact specifications and offer an unmatched level of end-to-end support. This translates to huge savings in terms of installation and maintenance. And because of this 100% hands-on knowledge, we’re continually innovating new components — such as their IQ2 Processor, one of the most advanced radar processors in the market. With our expert training and continuous support, you not only gain a competitive edge, you keep it.

Control in the palm of your hand

Having your own radar allows your news team to get more frequent, immediate and resolute data — up to 2.5 minutes quicker than The National Weather Service (NWS). With the powerful combination of EEC Radar and Max Storm, you can take control of the radar, sweep and investigate, zero-in on sections of storms, and analyze parameters that indicate life-threatening conditions. Show your viewers just how far away the storm is — in near real-time — with a distance interactive tool. Or highlight a projected path that automatically lists not only cities, towns and locations in the path, but gives the estimated time the storm will hit. And then immediately distribute that information across all platforms, through Max Engage with Watson and Max Prism. With Max Connect, all this power is controlled easily via an iPad, maintaining that important connection to viewers. It’s a dazzling difference your audience will notice — and so will your sponsors. In fact, EEC radars often end up paying for themselves through sponsorships alone.

The game changing power of dual pol radar technology

Over 15 years ago, EEC pioneered dual-polarity radar. With both a horizontal and vertical beam for double the resolution, a precise 3-D look at precipitation is now possible, second by second throughout the storm. So you not only get to see exactly how the storm is moving, you get to see exactly how it’s developing — well before it becomes life-threatening.

Our Defender C model is available with either EEC’s industry-standard single-polarization, or with their new, highly advanced dual-polarization system that’s years ahead of anything else on the market. For big performance without a big price-tag, the completely portable Ranger X-Band comes with dual-pol built right in. The Ranger radars are ideal for “gap filling” by providing data in areas where NWS Doppler radar doesn’t have good, low-level coverage. For instance, KLTV in Tyler Texas used their Ranger radar to instantly detect the Van, Texas EF3 tornado — while the NWS radar’s beam was shooting over the circulation. They then followed and tracked the tornado through the entire event warning everyone in its path, especially those viewers in Van. Without KLTV’s Ranger radar, there’s no telling how many additional injuries or deaths would have occurred.

Want to see it in action? Request a demo today.

Also, look out for a more cost effective X-band radar called Maverick. It offers the power, range and speed your station needs to deliver the best data possible while also maximizing your space and minimizing your spend. And don’t forget: if you would like to learn more about advanced weather radar systems, contact us today.

Learn more about our weather solutions for broadcast media companies