With so many new competitors in broadcast media, capturing your audience’s attention may be more challenging than ever. To stand out, stations must use their local knowledge to meet their audience's need for relevant weather information.
Combining enterprise-class production tools and visualizations with advanced weather data helps local stations produce more personalized weathercasts, creating a seamless and informative experience across platforms. Whether they’re watching at home on television or on their mobile devices on the go, our broadcast media solutions will help engage your audience throughout the day.
Key features of our broadcast solutions
This advanced weather solution uses AI to enhance your storytelling with an automated, life-planning mobile experience that helps you increase your video views and be the first to air with vital information.
Max Reality delivers dynamic, 3D images of storms and atmospheric events that help you captivate viewers and hold their attention longer. Build loyalty and entice viewers through our broadcast weather graphics software.
Max Cloud is built to drive collaboration within your organization by enabling you to easily share Max graphics and increase the creation of unique content across the scalable, security-rich IBM Cloud.
Max Storm helps you deliver accurate weather reports with stunning visualizations, deliver accurate data, and improve efficiency in your severe weather coverage. Take viewers into the storm in near-real-time with Max 3D Radar.
Max Sky helps you take viewers on a virtual journey with cloud templates, lightning, water and wind stream effects that can look so realistic, it's like opening a window on tomorrow’s weather. TV weather graphics, from The Weather Company, can help connect your team with your audience for a better broadcast.
Max Connect helps broadcasters control and visualize exactly what their audience sees in near-real-time, right from the palm of their hand.
Max Traffic’s beautiful, engaging graphics and digital media integration help you enhance your morning traffic report. Max can help you dominate your market on every device.
Max Studio helps you deliver a more dynamic presentation by putting the tools your talent needs at their fingertips so they can stay on camera when it matters most.
Max Alert Live enables stations to rapidly broadcast severe weather news with customizable automated alerts that can be controlled from virtually anywhere.
Make the leap to digital platforms with Max Mobile. This solution can empower broadcasters to publish dynamic, monetizable weather information to their mobile audience throughout the day.
Max Social helps you add a fresh perspective to your broadcast by uploading content to Facebook, Twitter, and Instagram without leaving the familiar Max platform.
Weather and traffic are highly sought-after web content. With Max Web, you can customize our widgets with just a few lines of code to help keep users coming back for more.
Empower your entire team to create and publish videos and live streams from virtually any location, at any time.
Essential weather APIs to drive fact-based decisions integrating new insights to make business decisions where weather has a significant impact on the outcome.
Additional weather APIs for further insight and analysis driving improved decision-making with our accurate, accessible and comprehensive forecast data.
WKRN-TV swiftly pushes vital information to its audiences across digital platforms using Max Engage
Equipping broadcasters with personalized AI technology to keep viewers safe
Increases viewer engagement 350% over the competition with customized content
Max Reality visualizes weather data in a whole new way, using advanced Augmented Reality technology to create dynamic, 3D images of storms and atmospheric events that help make even routine weather look fascinating.
Use Max Traffic to drive the highest return on investment, get premium ad placement, enhance brand images to viewers, and create positive publicity.
Max users can visit The Weather Community for additional resources, customer support assistance or to submit ideas.
The Weather Company brings together weather data from The Weather Channel, and trusted AI from IBM to create solutions that help marketers uncover new audience insights, tailor customer experiences and exceed media objectives.
Advanced weather solutions to help deliver exceptional passenger experiences, increase operational efficiency and asset utilization, and ensure safety and compliance.
Gain climate and weather insights to anticipate disruptive environmental conditions, proactively manage risk and build more sustainable operations.
Frequently asked questions
Broadcast media can be broken out into three groups: television, the internet/social media, and radio.
Broadcasting graphics are additional elements that can be animated or in 3D that help to engage the viewer during a broadcast.
TV stations will often use broadcast software in order to design, create, manage, store, and upload broadcasts such as news, sports, traffic, weather, and election coverage.
News stations use video editing software to facilitate the distribution of content across a wide variety of channels. Cloud-based tools can help broadcasters create remote productions, no matter where they are located. Weather graphics and map visualization software can also be important tools in producing an engaging broadcast.
The IBM GRAF weather model is the first hourly weather model that uses high-resolution data and the latest in weather graphics and technology to predict weather activity around the globe.
The Weather Company's global percent of top rankings averaged over all forecast lead days (1-9) during 2022 was over three times higher than any other weather provider studied. Derived by IBM using data from: ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, https://forecastwatch.com/AccuracyOverview2017-2022, (link resides outside ibm.com) commissioned by IBM.
No. Max products reduce the amount of hardware needed across markets, saving on cost and giving your station the power to work from anywhere.
No. While Max solutions allow for advanced graphics and rapid production, it is integrated into your organization’s existing Max toolkit, requiring no additional staff.
No. Each component of Max is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other.