With so many new competitors in broadcast media, capturing your audience’s attention may be more challenging than ever. To stand out, stations must use their local knowledge to meet their audience's need for relevant weather information.
Combining enterprise-class production tools and visualizations with advanced weather data helps local stations produce more personalized weathercasts, creating a seamless and informative experience across platforms. Whether they’re watching at home on television or on their mobile devices on the go, our broadcast media solutions will help engage your audience throughout the day.
Essential weather APIs to drive fact-based decisions integrating new insights to make business decisions where weather has a significant impact on the outcome.
Additional weather APIs for further insight and analysis driving improved decision-making with our accurate, accessible and comprehensive forecast data.
Broadcast media can be broken out into three groups: television, the internet/social media, and radio.
Broadcasting graphics are additional elements that can be animated or in 3D that help to engage the viewer during a broadcast.
TV stations will often use broadcast software in order to design, create, manage, store, and upload broadcasts such as news, sports, traffic, weather, and election coverage.
News stations use video editing software to facilitate the distribution of content across a wide variety of channels. Cloud-based tools can help broadcasters create remote productions, no matter where they are located. Weather graphics and map visualization software can also be important tools in producing an engaging broadcast.
The IBM GRAF weather model is the first hourly weather model that uses high-resolution data and the latest in weather graphics and technology to predict weather activity around the globe.
The Weather Company's global percent of top rankings averaged over all forecast lead days (1-9) during 2022 was over three times higher than any other weather provider studied. Derived by IBM using data from: ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, https://forecastwatch.com/AccuracyOverview2017-2022, (link resides outside ibm.com) commissioned by IBM.
No. Max products reduce the amount of hardware needed across markets, saving on cost and giving your station the power to work from anywhere.
No. While Max solutions allow for advanced graphics and rapid production, it is integrated into your organization’s existing Max toolkit, requiring no additional staff.
No. Each component of Max is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other.