Broadcast media solutions to help captivate your audience

With so many new competitors in broadcast media, capturing your audience’s attention may be more challenging than ever. To stand out, stations must use their local knowledge to meet their audience's need for relevant weather information.

Combining enterprise-class production tools and visualizations with advanced weather data helps local stations produce more personalized weathercasts, creating a seamless and informative experience across platforms. Whether they’re watching at home on television or on their mobile devices on the go, this broadcast media software will help engage your audience throughout the day.

Max Engage with Watson: The power of AI in every cross-platform broadcast

Artificial Intelligence is taking massive leaps forward in detecting weather and traffic conditions and delivering. By leveraging AI, Max Engage with Watson can push that content across digital platforms. This advanced weather solution  uses AI to enhance your storytelling with an automated, life-planning mobile experience that helps you increase your video views and be the first to air with vital information.

Broadcast media solutions

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Access robust weather data, Watson-enabled mobile solutions and more

The Weather Company, an IBM Business provides weather and traffic solutions for broadcasters seeking to use industry-leading data and technology to help increase profitability and safety. Discover how our broadcast media weather solutions deliver personalized and actionable insights to help users make more confident decisions, build a loyal fan base and fully monetize every screen across all platforms.