Weather impacts everything, including you

Universal and powerful, weather has a serious effect on people’s emotions and behaviors. From food and clothing choices to taking shelter after a tornado alert, millions of decisions are made every day based on the weather.

Weather also serves a critical role in business, such as guiding the route a pilot takes to avoid turbulence, when a farmer fertilizes their crops or how an energy company mobilizes its crews after a power outage.

As part of IBM’s commitment to being essential, we are focused on using our knowledge, scale, technology and trust to advance the science of weather forecasting and help people everywhere make better decisions.

How can weather better serve you?

Democratizing weather

Everyone deserves accurate and reliable weather forecasts. But until recently, a lack of specialized equipment and forecasting models hindered access to timely weather information for certain parts of the world.

In response, we created IBM Global High-Resolution Atmospheric Forecasting System (IBM GRAF). Running on an IBM POWER9 supercomputer, this new global weather model updates hourly and at a 3 – 4 km resolution to help create a clear and reliable weather picture.

Driving the weather decisions of the world

Weather solutions for every industry

Discover how enhanced weather forecast data and analytics can help you make faster, smarter business decisions in your industry.

Advertising solutions that drive results

IBM Watson Advertising uses the world's leading AI technology and weather science to help marketers drive better results.

Committed to our consumers

Join 330 million monthly users and get your forecast from The Weather Channel, powered by IBM Cloud.

Weather on IBM Cloud

IBM Cloud is the perfect engine to...deliver the fastest, most accurate weather insight to millions of users around the globe.

Chris Hill, VP, Chief Information and Technology Officer, IBM Watson Advertising and Weather


25B

Forecasts per day

550K

API requests per second


The Weather Company, an IBM Business, migrated its operations to the IBM Cloud to create an infrastructure that could not only scale during times of severe weather, but also help control costs. Our accurate and reliable weather forecast software maximizes performance and innovates rapidly so that we can bring new and improved features to our users.

Customer success stories

Univision Communications Inc.

Using the Max Ecosystem, Univision added augmented reality graphics to its weather presentations, keeping viewers informed and engaged.

3M Filtrete

Weather Targeting triggers enabled 3M Filtrete to reach customers in locations where weather conditions were likely to drive sales of air filters.

Behr

Behr is using AI and weather data to help guide clients through the paint selection process, resulting in 3.5 times more engagement.