The Weather Company
Advancing weather science with accurate forecasting products & technology for businesses everywhere
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Weather impacts everything, including you

The Weather Company, an IBM Business, is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. The powerful combination of IBM's advanced AI and cloud capabilities with The Weather Company's high-volume weather data, insights, advertising and media solutions across the open web help people, businesses and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world's most accurate (link resides outside forecaster overall, the company reaches hundreds of enterprise clients and more than 400 million monthly active users via its digital properties from The Weather Channel and Weather Underground¹ (link resides outside

Universal and powerful, weather has a serious effect on people’s emotions and behaviors. From food and clothing choices to taking shelter after a tornado alert, millions of decisions are made every day based on the weather. Weather also serves a critical role in business intelligence, such as guiding the route a pilot takes to avoid turbulence, when a brand promotes certain products or how an energy company mobilizes its crews after a power outage.

As part of IBM’s commitment to being essential, we are focused on using our knowledge, scale, technology and trust to advance the science of accurate weather forecasting and help people everywhere make better decisions

How can accurate weather data and industry-leading forecast technology better serve you?


ForecastWatch named IBM's The Weather Company the most accurate provider globally

In its latest comprehensive report of forecast accuracy, ForecastWatch named IBM's The Weather Company as the world's most accurate forecaster.

Industry Solutions Driving weather business decisions across industries Advertising

The Weather Company creates solutions that help marketers uncover new audience insights, tailor customer experiences and exceed media objectives. 

Explore The Weather Company Advertising Solutions
Broadcast Media

Professional weather software and graphics for broadcast to meet audience's need for relevant weather information.

Explore The Weather Company Broadcast Media Solutions

Solutions from The Weather Company help airlines improve operations with inflight weather data, tracking and decision support. 

Explore The Weather Company Aviation Solutions
Democratizing Weather
IBM GRAF Everyone deserves accurate and reliable weather forecasts and data. Until recently, a lack of specialized equipment and forecasting models hindered access to timely weather information for certain parts of the world. In response, we created IBM Global High-Resolution Atmospheric Forecasting System (IBM GRAF). Running on an IBM POWER9 supercomputer, this global weather model updates hourly and at a 3 – 4 km resolution to help create a clear and reliable weather picture for more reliable weather insights. IBM GRAF
Case studies Audi

The luxury car manufacturer increases ad performance by 118% with dynamic creative optimization.

CVS Health

CVS reaches 42 million consumers in moments that matter with Flu Insights with Watson.

MTVA Hungary

MTVA in Hungary improves accuracy and efficiency with next generation weather forecasts

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1 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022,, commissioned by IBM (link resides outside