Hye Young is leading projects that are transforming the shopping experience for customers of LOTTE eCommerce, one of Korea’s largest retailers.

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What was the opportunity you were working to address with AI?
After analyzing the market, we found that new players with disruptive technology were penetrating the traditional market, so we wanted to use advanced analytics and AI to improve our business competitiveness.

How are you using Watson?
With Watson, we were able to integrate channels to help our distribution service in our first AI project. In our second project, we created a trend prediction system that used internal and external data on point of sale, weather, buyer’s age (and more) to help us develop new productions.

What have you learned that you wish you knew when you first started working with AI?
I want to tell people to get started first. If you wait for all the data to be collected, the project will never begin. But once you start the project you soon know what data is needed and how to collect it. Let me emphasize once more: just get started!

What advice would you give to the next generation of women as they enter the workforce?
First, try without fear. Second, don’t be too afraid. Third, I want to say that if you don’t try because you’re afraid of failure, you don’t have a chance.

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