"We are making it easier for NBCUniversal to hire top talent by removing search barriers and earning praise on social media with Watson Candidate Assistant."

Gail Blum,

Manager, Talent Acquisition Operations, NBCUniversal

How are you using Watson in your business?
We wanted to improve the candidate experience by creating interactions with job seekers visiting our career site, as well as increase the number of applications we receive for hard-to-fill roles. Watson Candidate Assistant answers general questions about working at NBCUniversal, and it recommends jobs based on keyword matching between openings and the job seeker's resume. Candidates using a traditional job search may look by functional areas or job titles, but that might not match our company’s vernacular. We can now drive candidates to roles they might not have found. The metrics the tool provides also helped us learn what candidates want to know about our company, which we used during the redesign of our career site.

What have you learned that you wish you knew when you first started working with AI?
Now that I know how popular Candidate Assistant tools are for job seekers, I wish we were a little more aggressive with placement and advertising of the tool. We looked at it as more of a nice-to-have add-on component instead of recognizing its real value.

What advice would you share with others who are considering using AI?
AI is not necessarily a standalone solution to all recruiting process problems. You still must have a strong foundation in your recruiting workflow and use AI as a complement. If your current recruiting process is not set up to incorporate AI, then you need to start by implementing the right changes with your people processes before turning on automation.

What advice would you give to the next generation of women as they enter the workforce?
Don’t be afraid to take chances. Sometimes one path leads somewhere unexpected, and if you are too focused on the traditional way, you might miss an amazing opportunity.


"We are making it easier for NBCUniversal to hire top talent by removing search barriers and earning praise on social media with Watson Candidate Assistant."

Gail Blum,

Manager, Talent Acquisition Operations,

NBCUniversal

How are you using Watson in your business?
We wanted to improve the candidate experience by creating interactions with job seekers visiting our career site, as well as increase the number of applications we receive for hard-to-fill roles. Watson Candidate Assistant answers general questions about working at NBCUniversal, and it recommends jobs based on keyword matching between openings and the job seeker's resume. Candidates using a traditional job search may look by functional areas or job titles, but that might not match our company’s vernacular. We can now drive candidates to roles they might not have found. The metrics the tool provides also helped us learn what candidates want to know about our company, which we used during the redesign of our career site.

What have you learned that you wish you knew when you first started working with AI?
Now that I know how popular Candidate Assistant tools are for job seekers, I wish we were a little more aggressive with placement and advertising of the tool. We looked at it as more of a nice-to-have add-on component instead of recognizing its real value.

What advice would you share with others who are considering using AI?
AI is not necessarily a standalone solution to all recruiting process problems. You still must have a strong foundation in your recruiting workflow and use AI as a complement. If your current recruiting process is not set up to incorporate AI, then you need to start by implementing the right changes with your people processes before turning on automation.

What advice would you give to the next generation of women as they enter the workforce?
Don’t be afraid to take chances. Sometimes one path leads somewhere unexpected, and if you are too focused on the traditional way, you might miss an amazing opportunity.

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