Erin and her team work with IBM’s Watson Media to share personalized offers for Rodan + Fields Customers via immersive videos and live video streaming with the brand’s Independent Consultants.

How are you using Watson in your business?
We’ve worked with IBM Watson Media to create R+F Virtual so that our Consultants across the globe can get a virtual,front-row seat during R+F conferences via live streaming, and access to hundreds of hours of educational video content. The platform helps R+F Consultants live stream their own content and convert more prospects with quick links to shop while watching, and content is automatically enriched with Watson AI to help ensure Consultants can search and find what they are looking for in seconds. Our vision is to combine our data with the best AI-driven analytics to create an exquisite experience for the customer.

Can you share some key things you’ve learned from working with AI?
Personalization is a journey, requiring a strong foundation and an appetite for test and learn as you hone your biggest opportunities. Our Consultants choose to participate in this business for many different reasons,and for most, this is not their full-time job. Not only does our tool need to provide value,but it also has to be easy to fit into the nooks and crannies of their day, as you’ll often find them working other jobs, balancing kids and family priorities or cramming for finals. If they can’t find value within the first few moments of interacting with our tool, we’ve missed our opportunity.

What do you wish you knew when you first started with your work with AI that you know now?
Focus on what’s core to your business objectives and continue to come back to that. Small AI wins in the right targeted direction can create huge impact.

What advice would you share with others who are considering using AI?
Be focused and intentional. There’s a limitless opportunity to learn from AI insights, but don’t sacrifice progress because of your insatiable curiosity to know everything.

What advice would you give to the next generation of women as they enter the workforce?
Consider the leader you want to be and embody that from the beginning. Empathy, aptitude for personal relationships, and intuition are all undervalued professional skills that are female strengths. Grab your seat at the table and don’t give it up just because you’re inclined to accommodate. The opportunity is yours. Nobody will fight for you if you don’t fight for yourself.

Seek out companies, teams, bosses that embody what it means to empower female leadership. I’m inspired by strong female leaders, like our founders, who set a high bar for creating life-changing opportunity for women worldwide, and I feel connected to that mission every day.

Interested in more stories of women in AI?
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Want to learn more about the AI behind this work?

Watson is IBM's suite of enterprise-ready AI services, applications, and tooling.