In the cognitive era, artists like Alex Da Kid can collaborate with Watson to inspire the hit making process from volumes of data. Watson gives artists the tools they need to see inspiration in places they never could before. And for a producer like Alex Da Kid who works with dozens of the world's top musicians, the results reach far and wide.
Alex Da Kid used Watson’s emotional insights to develop ‘heartbreak’ as the concept for his first song, ‘Not Easy,’ and explored musical expressions of heartbreak by working with Watson Beat. Alex then collaborated with X Ambassadors to write the song's foundation, and lastly added genre-crossing artists Elle King and Wiz Khalifa to bring their own personal touches to the track. The result was an audience-driven song launching us all into the future of music.