Increase Engagement

Watson Media Video Recommendations creates personalized video streams to keep audiences watching longer - to boost video views and ad inventory.

News & Resources

Achieving Monetization Uplift

Learn how to arm editorial and sales teams with actionable data to optimize revenue on owned-and-operated sites.

Video Recommendations Datasheet

Understand this AI-based video personalization and programming solution and most common use cases.

AI Video Technology Blog

Learn how Watson powered video solutions are disrupting traditional media use cases.

Why Watson Media


  • Extract and enrich metadata for every asset  in your video library with the power of AI
  • Use automated keyword tagging that frees editorial teams to focus on creative work
  • Leverage AI-generated metadata to boost content search and discovery
  • Automatically map assets into your unique taxonomy, or structure categories


  • Surface the right content to the right user on your sites and apps
  • Leverage algorithms that analyze context, consumption, and audience data
  • Create business rules to control the content that is recommended to your users
  • Use automation to stay within editorial and brand guidelines for your advertising
  • Increase engagement and build loyalty using continuous machine-learning of audience preferences


  • Help drive a 50-70% increase in average monthly video views through targeted recommendations
  • Help achieve 2x - 5x industry standard completion rates for premium ad campaigns

  • Place brand video in-stream alongside editorial content to drive additional revenue
  • Target users based on content viewed, location, or platform - to help meet minimum guarantees and increase overall stream yield


  • Track audience consumption and content performance across a variety of filters such as category and device
  • Gain new insights to inform your video strategy
  • Arm product, editorial and revenue teams with actionable data to increase video ad inventory, user engagement, and audience retention
The cognitive era is here

Conquer the viewer engagement challenge

Put Watson Media Video Recommendations to work for your business.