Overview
IBM offers video advertising solutions tailored for live streaming and video on-demand, available as a managed service.
For businesses with existing ad solutions IBM’s video streaming service offers an integration with established methods of serving ads, working with existing ad servers, sales and operations.
For enterprises new to live streaming Our experts are here to help with insights on ad placements, formats, managing your yield with ad networks and optimizing for best performance.
Key Benefits
Video Ads Tailored for Live Broadcasting
Mid-rolls, Ad-pods, ad cue triggered breaks, client-side ad insertion (CSAI), server-side ad insertion (SSAI) on desktop, mobile, or connected TV. Tackle everything from web-exclusive content monetization to TV style Live-playlist broadcasts with SSAI ad breaks encoded into the video stream, and more.
Ad Server Flexibility with IAB Standards
Make sure ads are delivered, experienced and measured as intended. Integrate with Google IMA, VAST, VPAID HTML, using ad waterfall on all devices. Our player is compatible with any Ad Server using IAB standards. And if your business doesn’t have an Ad Server ready, IBM offers Managed Ad Services, detailed reporting and insights.
Comprehensive Control of Sales Rights
Multi-layered ad rules help in matching ads, sponsors and ad-free zones to content, device, URL and region. Pre-screen syndicated players are provided to help with brand safety.
Plug-and-Play Google DFP Integration
Manage ad tags and placements directly from your dashboard. The IBM Watson Media Mobile SDK and video player come integrated with Google Doubleclick for Publishers (DFP) and Google IMA out of the box.
Use Cases
24/7 Exclusive Online Live Broadcasts
- Live streaming video with server-side playlists
- Using themed live channels accessible on any device
- Monetizing by pre- and mid-rolls automatically
- Running sponsor ads with ad network backfill
Live Event Series
- Live events with all-day live streams
- Web-exclusive broadcasts, simulcasts custom built apps, syndication to partners, websites
- Broadcaster-inserted ad cues for sponsor ads
Live Content as Marketing
- Live event built around marketing campaigns
- Broadcast information on products updates
- Flexible manual mid-roll pods fired at scripted times
- Customized call to action ad breaks per segment
Online-Exclusive short form Live Streams
- From 30-minute to 24-hour live shows
- Web-exclusive interviews, meet and greets, backstage
- Interactive chat, integrated moderated Q&A, live chat
- Advertising currently released product
Pre roll
The most universal ad placement, used both client-side, server-side, any device, any format – running VAST, VPAID HTML ads right before content starts.
- Good for short and long-form assets
- Suited for live or on-demand content
- Skippable
- Easily measurable with SSAI (Server-Side Ad Integration)
- High click-through and low abandonment rates
Mid roll
Online ad breaks, a must-use monetization tool for live and long-form content. IBM Watson Media offers various options to initiate mid-roll breaks for your video stream, supporting both multi-ad pods and skippable ads.
- Timed mid-rolls – Relative to viewing time, doesn’t use cue points, for long, web exclusive streams
- Mid-roll cue tool – Broadcaster inserts ad cues to signal the server for a commercial break
- Live Playlist – SSAI solution, stitching Ads into a streaming Playlist, ideal for TV, rebroadcasts
Learn more about IBM Watson Media monetization with advertising
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