At the Masters, game-changing technology changes everything but the game.

From AI-powered highlights to multiscreen live video from
signature holes, IBM Watson Media offers new ways for
patrons to experience an 85-year-old tradition

News & Resources

Speed Highlights Production Workflows

Learn how to streamline and automate sports highlight clip production in this whitepaper.

Video Highlights Datasheet

Understand the basics of this AI powered video highlight automation solution.

AI Video Technology Blog

Learn how Watson powered video solutions are disrupting traditional media use cases.

Why Watson Media
 Video Highlights



  • Dynamically enrich content with deeper, automated metadata
  • Generate post-match highlight reels programmatically
  • Populate media asset management platforms, broadcast workflows, or consumer platforms
  • Reduce production teams’ workflow burdens, allowing them to focus on creating content
  • Quickly surface key moments in a given event


  • Create, package and automatically rank highlights
  • Leverage content insights to drive editorial decisions
  • Leverage dynamic excitement ratings to surface the most compelling content
  • Give content marketers insight on what content is most likely to engage consumers


  • Enable fans just tuning in to watch highlights to catch up to live play
  • Leverage timeline markers to inform both VOD and live workflows
  • Optional functionality enables fans to produce and share their own highlight clips
  • Extend reach of both short and long-form content

Video Recommendations in action

Speed highlights production

See how Fox Sports used Video Highlights for their FIFA World Cup™ Highlight Machine

The cognitive era is here

Conquer the viewer engagement challenge

Put Watson Media Video Highlights to work for your business.