With more premium video providers than ever before, delivering superior user experiences is critical to maintaining your viewers’ satisfaction.
For service providers, broadcasters and channel owners, the key to success is providing excellent search, recommendations and personalization within services. In fact, a survey found that 67% of respondents would be likely to extend their contract, upgrade their service, or sign up with a provider if they offered better search or recommendations*.
Adding tags around concepts, entities, scenes, and additional keywords can help you do just that. Because content enriched by Watson is inherently more searchable, you can ensure that the right videos show up in more relevant searches.
*Source: Rovi, Cord Cutting Survey, September 2015. Results of an online survey of 4,000 Pay TV and OTT subscribers across the U.S., UK, France, Germany, China, Japan and India.