AI-powered customer data analytics

Get the customer analytics to know the experiences you need to create to enhance engagement and conversion. Integrate with Watson Marketing or your existing solutions to bring experiences to life.

Customer journey optimization

Visualize and rank cross-channel customer journeys by performance. Understand precisely how customers interact with your sites and apps.

Proven business outcomes

AI customer analytics automatically surface opportunities to boost digital revenue and pinpoint struggles that cost you conversions. Attribute revenue to campaigns and touchpoints.

A quick look at the numbers – how Watson can help

3.6%
increased conversion rate for online transactions

2.5%
increased conversion rate for mobile transactions

90%
reduction in time to reproduce online errors

196%
ROI – with payback in just 4 months