Expand behavioral insight with IBM Business Partners

UBX is powered by an ecosystem of IBM Business Partners who create and leverage a vast pool of behavioral data. These Business Partners offer social, mobile, CRM and paid advertising solutions that are pre-integrated with UBX to provide you with access to a wealth of customer behavior data, right along with your own customer engagement applications.

Honey comb image

UBX is powered by an ecosystem of IBM Business Partners

Select a Business Partner logo to learn more.

Logo for Instagram

Instagram, via IBM Marketing Cloud Social Audiences
“By enabling an open ecosystem of marketing technologies, IBM gives marketers a more seamless opportunity to connect with their customers and more time to focus on innovating the customer experience.”

― Yvette Lui, Director of Global Partnerships, Facebook

Logo for Innovid

“IBM UBX and Innovid help brands to break down the silos between video and other marketing channels beyond video advertising. Our data exchange integration helps marketers deliver more personalized and relevant video experiences, and utilize video interaction data to drive a more holistic approach around the customer experience. This UBX-Innovid partnership gives marketers the ability to seamlessly drive higher brand awareness and ultimately sales with video.”

― Ronnie Lavi, SVP, Product, Innovid

Logo for Mediamath

“UBX makes it massively simpler for joint MediaMath/IBM clients to bring to bear the entire view they have of the customer. We have seen huge performance benefits in media from this kind of linkage and we are convinced that there is huge upside in using media-originated data to inform other channels. This represents a major step towards true customer-centric marketing and we are thrilled that IBM shares our vision.”

― Mike Lamb, President, Commercial, MediaMath

Logo for LiveRamp

“To deliver world-class experiences at scale, marketers need to be able to move data freely across the marketing stack. UBX provides a seamless interface into first-party data sets, making it easier than ever for LiveRamp clients to activate their data across hundreds of digital marketing applications. LiveRamp activates your CRM, sales, and third‑party data across more than 300 marketing platforms, helping you unlock more value from the tools you use every day.”

― Anneka Gupta, Chief Product Officer

Logo for The Trade Desk

“Data will continue to be the currency of the Internet, and we’ve only scratched the surface of what is possible in data-driven marketing. With the integration to IBM UBX, we are continuing to grow our position as the ultimate marketing stack - where our clients can target anything, measure everything - and most importantly, make sense of it all.”

― Jeff Green, CEO, The Trade Desk

Logo for SugarCRM

“SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. Sugar’s integration into IBM UBX makes it easier to connect Sugar with all the systems and applications that drive digital interactions with customers, keeping sales and service reps fully informed about other activities and events that their customer has experienced. Similarly, other tools participating in the UBX ecosystem can be informed by sales and service activities. With Sugar, IBM, and the UBX ecosystem, organizations can more easily manage customer experiences across the entire customer journey, regardless of which tools are used to manage individual touchpoints.”

― Clint Oram, Co-founder and Chief Technology Officer, SugarCRM

Logo for CoupSmart

“The CoupSmart integration with IBM UBX is a powerful solution that helps increase conversion rates by up to 184% during promotional coupon campaigns. Now when customers click on a coupon through a branded website or Facebook fan page, CoupSmart can submit the interaction event(s) to UBX resulting in a new (or updating an existing) customer record inclusive of coupon behavior. CoupSmart can then share Facebook profile data, such as likes & interests, with the IBM Marketing Cloud for continued marketing automation, scoring and future segmentation.”

― Blake Shipley, CEO & Founder, CoupSmart

Logo for Emogi

“Our job as marketers is to help consumers through an incredibly complex, omni-channel path-to-purchase by engaging them with the right message at the right time. The combined power of IBM's UBX and Emogi's Emotion Engine provides marketers with a deep understanding of their customers' sentiment at every point during their journey, allowing them to connect and convert customers more effectively than ever.”

― Travis Montaque, Founder and CEO, Emogi

Logo for Turn

“In today's complex digital landscape, it is more challenging and important than ever for marketers to deliver a unified, relevant experience for consumers throughout the entire customer journey. With this integration with UBX, Turn and IBM will help marketers leverage data and insights for more intelligent prospecting and impactful paid media campaigns.”

― Maureen Little, Senior VP of Corporate and Business Development, Turn

Logo for Spredfast

“The integration between Spredfast and IBM UBX means a whole new understanding of the full customer profile and the various interactions that brands have with their fans on social networks like Facebook, Twitter, and Instagram. By integrating social profiles with other engagement touch points in the customer journey, you're now able to truly personalize engagement. UBX integration is a great example of how Spredfast's open platform philosophy makes social smarter for marketers.”

― Manish Mehta, Chief Product Officer, Spredfast

Logo for Exchange Solutions

“IBM UBX allows us to seamlessly bring our Smarter Loyalty capabilities to users across the IBM marketing and analytics ecosystem. Via UBX, we are able to enrich the intelligence behind our data-driven personalized incentives, allowing retailers to optimize their marketing and promotional spend, as well as enhance the ROI of existing and new investments in IBM software solutions.”

― Robert Jewell, CEO, Exchange Solutions

Logo for Cake

“IBM has the vision and technology to help cutting edge marketers achieve their ultimate goal of having a unified view of their customers’ entire journey and the ability to optimize their marketing ROI based on those valuable behavior insights. CAKE’s integration with the IBM Universal Behavior Exchange (UBX) allows extended segmentation and lead scoring capabilities based upon the interactions that IBM Journey Designer leads are having with paid media being tracked by CAKE.”

― Mitch Gordon, SVP of Business Development, CAKE

Logo for Vibes

“Vibes delivers text message marketing (SMS/MMS), mobile wallet marketing (Apple Wallet and Android Pay) and push notification to IBM UBX. This powerful combination enables marketers to drive revenue using these innovative mobile marketing channels while connecting mobile to all other digital marketing events. UBX is cracking the code on big data applied to the IBM Marketing Cloud, and we’re thrilled to be a part of this emerging ecosystem.”

― Jack Philbin, Co-founder and CEO, Vibes Media

Logo for Swarming Technology

“The Swarming Technology Integration Manager (STiM) integration with IBM’s Universal Behavioral Exchange (UBX) is a powerful solution that helps merchants to connect the Magento Digital Commerce platform to their Silverpop email marketing account. With STiM, merchants can automatically gather and transmit customer abandon cart, purchased item data, and custom data fields (UBX specified) to Silverpop on a configurable schedule based on the customer system requirement. Merchants can then use that data within the powerful Silverpop marketing platform to reach new customers and increase their conversion rate.”

― Ian Baxter, CEO & Founder, Swarming Technology

Logo for MutualMind

“As a provider of social intelligence, UBX was a natural destination for our data. Our industry leading Engagement Center visualizations add instant value by providing a live view of behavior activity that informs business actions.UBX is disruptive because of the granularity and richness of data, open architecture, standardization and a large ecosystem of data providers. Our vision for the future is to provide a flexible, intuitive and powerful framework that can provide real-time analytics and visualizations for behavior data from a wide variety of ecosystem partners.”

― Babar Bhatti, CEO, MutualMind

Logo for SoHalo

“Whether via desktop, mobile or tablet, when customers engage with one of our SoHalo Social Offers connected to Facebook, Instagram or Twitter, we input the consumer’s social identity, social behaviors and email address into our client’s SoHalo Social CRM. We then publish recognized social events and identities to UBX as they happen so that they can be made available for marketing automation, segmentation and personalization through the IBM Marketing Cloud.”

― Mickey Geraghty, CEO and Co-Founder, SoHalo

Logo for Brand Networks

“Marketers are constantly being challenged to activate their audiences across social and non-social channels with scale and precision. The Brand Networks/UBX integration lets marketers leverage key customer and prospect data to more intelligently plan, target, optimize and automate paid media and owned content campaigns across thousands of social touch points every day. As part of UBX, Brand Networks will enable customers to seamlessly activate audiences and scale paid media campaigns across all the major social channels including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.”

Jamie Tedford, CEO and Founder, Brand Networks

Logo for Ensighten

“IBM understands the importance of being able to orchestrate all of your marketing technology and data together to drive better customer experiences. With Ensighten’s latest UBX integration, IBM Commerce customers can easily connect to the broader digital ecosystem, while also leveraging powerful omni-channel data collection capabilities to create a more unified customer view. This is critical for creating smarter, more profitable interactions.”

Josh Manion, CEO of Ensighten

Logo for Metail

“As customers try on clothes online with Metail, a new dataset is created at scale: human body size and shape. With body size being the key determinant of fit, fashion retailers have asked us how they can utilise Metail’s size data to improve relevancy of customer communications. IBM UBX provides a seamless way of achieving this.”

Vikesh Shah, Commercial Director at Metail

Logo for Sprinklr

“Sprinklr and IBM are combining the power of IBM’s Marketing Cloud with Sprinklr’s Social Relationship Platform to deliver end-to-end campaign management for marketers.”

Mike Danforth, Director of Strategic Alliances, Sprinklr

Logo for Fresh Relevance

“Today eCommerce customers expect a relevant personalized experience for every interaction with your brand. Fresh Relevance works with IBM Marketing Cloud to make every marketing email, triggered email or web page real-time relevant. UBX allows the real-time behavioral data collected by Fresh Relevance to be shared with IBM Marketing Cloud and all real-time triggers like cart or browse abandonment are executed through IBM Marketing Cloud. Open, Click and Email Send data from IBM Marketing cloud can be used by Fresh Relevance to align web and email personalization with a range of real-time content tools.”

Mike Austin, CEO, Fresh Relevance

Logo for DonorDirect

“The DonorStudio Suite serves as the backbone of what your ministry needs to maintain excellence in all of your CRM activities. With this system, ministries are able to provide the highest level of customer service to donors and members by getting to know them better, responding to them quicker, ministering more effectively, and communicating needs to them directly. Our integrated processing means there is no longer a need for separate systems to get it all done. And our integration with the IBM Marketing Cloud tool allows you to fully engage with the constituent.”

Frank Smith, Founder and President

Logo for AppsFlyer

“IBM's innovative technologies always strive to meet the evolving needs of today's sophisticated enterprise marketers, clients and partners. By integrating AppsFlyer's technology with IBM’s powerful data exchange platform, marketers will have a formidable combination of robust mobile attribution and analytics tools and data-driven insights, giving them the ability to effectively measure and optimize their mobile campaigns and maximize the ROI of their mobile, web, email and omni-channel marketing activities.”

Oren Kaniel, CEO, AppsFlyer

Logo for Zumobi

“Zumobi’s integration with UBX makes it easy to extend your email marketing efforts to mobile channels and to build cross platform user profiles. Zumobi’s platform utilizes content from your email campaigns to create a mobile specific content experience called a Microzine that you can be targeted to customers while they are using their phone. All content consumption is measured by UBX and by creating a match between the users email and phone ID, you can build a cross platform user profile to measure content consumption across devices.”

Chris Maly, VP Product Management at Zumobi

Logo for Addictive Mobility

“The convergence of marketing and advertising technology platforms enables advertisers to approach media buying with unprecedented targeting on mobile. Addictive Mobility’s integration with the IBM-UBX platform enables brands to leverage their first-party CRM data to reach a qualified audience.”

Naveed Ahmad, CEO Addictive Mobility

Logo for ResponseTek

“Working with IBM UBX, ResponseTek is changing the definition of Customer Experience Management from systems that focus on retention to systems that assist in customer acquisition as well. We believe the large volume of rich customer data ResponseTek collects for clients can be used to improve customization of marketing programs and offers driven by solutions such as the IBM Marketing Cloud. We are providing a gateway for Marketing professionals to access dynamic customer segmentation data in real-time to drive compelling, transactional marketing campaigns. Essentially bringing the world of customer experience and marketing automation together seamlessly to drive customer loyalty, retention, and engagement.”

Syed Hasan, CEO of ResponseTek

Logo for CoffeeBean Technology

“We partner with IBM to bring social data into IBM's Marketing Cloud. The expected impact is to improve marketing ROI with personalized engagement.”

John Lima, CEO of Coffee Bean Technology

Logo for Rocket Fuel

“The Rocket Fuel IBM UBX partnership is driving smarter media and marketing campaigns for today’s marketers. With the Rocket Fuel Predictive Marketing Platform, UBX clients can now activate and target their audiences in real time through paid media, as well as coordinate customer messaging across paid media, email, website and offline channels. Through this integration clients leverage and apply the Rocket Fuel AI to drive some of the most impactful marketing results available today.”

Randy Wootton, CEO, Rocket Fuel Inc.

Logo for Revtrax

“By combining RevTrax online-to-offline data within IBM Watson Marketing Solutions — brand marketers are able to better measure and optimize their digital promotions for greater business results.”

— Raman Sehgal, VP of Partnerships & Innovation, RevTrax

logo for Addictive Mobility
logo for AppsFlyer
logo for Brand Networks
logo for Cake
logo for CoffeeBean Technology
logo for CoupSmart
logo for DonorDirect
logo for Emogi
logo for Ensighten
logo for Exchange Solutions
logo for Facebook
logo for Fresh Relevance
logo for Innovid
logo for Instagram
logo for LiveRamp
logo for Mediamath
logo for Metail
logo for MutualMind
logo for ResponseTek
logo for Revtrax
logo for Rocket Fuel
logo for SoHalo
logo for Spredfast
logo for Sprinklr
logo for SugarCRM
logo for Swarming Technology
logo for The Trade Desk
logo for Turn
logo for Vibes
logo for Zumobi

Addictive Mobility

logo for Addictive Mobility

“The convergence of marketing and advertising technology platforms enables advertisers to approach media buying with unprecedented targeting on mobile. Addictive Mobility’s integration with the IBM-UBX platform enables brands to leverage their first-party CRM data to reach a qualified audience.”

Naveed Ahmad, CEO Addictive Mobility

AppsFlyer

logo for AppsFlyer

“IBM's innovative technologies always strive to meet the evolving needs of today's sophisticated enterprise marketers, clients and partners. By integrating AppsFlyer's technology with IBM’s powerful data exchange platform, marketers will have a formidable combination of robust mobile attribution and analytics tools and data-driven insights, giving them the ability to effectively measure and optimize their mobile campaigns and maximize the ROI of their mobile, web, email and omni-channel marketing activities.”

Oren Kaniel, CEO, AppsFlyer

Brand Networks

logo for Brand Networks

“Marketers are constantly being challenged to activate their audiences across social and non-social channels with scale and precision. The Brand Networks/UBX integration lets marketers leverage key customer and prospect data to more intelligently plan, target, optimize and automate paid media and owned content campaigns across thousands of social touch points every day. As part of UBX, Brand Networks will enable customers to seamlessly activate audiences and scale paid media campaigns across all the major social channels including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.”

Jamie Tedford, CEO and Founder, Brand Networks

Cake

logo for Cake

“IBM has the vision and technology to help cutting edge marketers achieve their ultimate goal of having a unified view of their customers’ entire journey and the ability to optimize their marketing ROI based on those valuable behavior insights. CAKE’s integration with the IBM Universal Behavior Exchange (UBX) allows extended segmentation and lead scoring capabilities based upon the interactions that IBM Journey Designer leads are having with paid media being tracked by CAKE.”

― Mitch Gordon, SVP of Business Development, CAKE

CoffeeBean Technology

logo for CoffeeBean Technology

“We partner with IBM to bring social data into IBM's Marketing Cloud. The expected impact is to improve marketing ROI with personalized engagement.”

John Lima, CEO of Coffee Bean Technology

CoupSmart

logo for CoupSmart

“The CoupSmart integration with IBM UBX is a powerful solution that helps increase conversion rates by up to 184% during promotional coupon campaigns. Now when customers click on a coupon through a branded website or Facebook fan page, CoupSmart can submit the interaction event(s) to UBX resulting in a new (or updating an existing) customer record inclusive of coupon behavior. CoupSmart can then share Facebook profile data, such as likes & interests, with the IBM Marketing Cloud for continued marketing automation, scoring and future segmentation.”

― Blake Shipley, CEO & Founder, CoupSmart

DonorDirect

logo for DonorDirect

“The DonorStudio Suite serves as the backbone of what your ministry needs to maintain excellence in all of your CRM activities. With this system, ministries are able to provide the highest level of customer service to donors and members by getting to know them better, responding to them quicker, ministering more effectively, and communicating needs to them directly. Our integrated processing means there is no longer a need for separate systems to get it all done. And our integration with the IBM Marketing Cloud tool allows you to fully engage with the constituent.”

Frank Smith, Founder and President

Emogi

logo for Emogi

“Our job as marketers is to help consumers through an incredibly complex, omni-channel path-to-purchase by engaging them with the right message at the right time. The combined power of IBM's UBX and Emogi's Emotion Engine provides marketers with a deep understanding of their customers' sentiment at every point during their journey, allowing them to connect and convert customers more effectively than ever.”

― Travis Montaque, Founder and CEO, Emogi

Ensighten

logo for Ensighten

“IBM understands the importance of being able to orchestrate all of your marketing technology and data together to drive better customer experiences. With Ensighten’s latest UBX integration, IBM Commerce customers can easily connect to the broader digital ecosystem, while also leveraging powerful omni-channel data collection capabilities to create a more unified customer view. This is critical for creating smarter, more profitable interactions.”

Josh Manion, CEO of Ensighten

Exchange Solutions

logo for Exchange Solutions

“IBM UBX allows us to seamlessly bring our Smarter Loyalty capabilities to users across the IBM marketing and analytics ecosystem. Via UBX, we are able to enrich the intelligence behind our data-driven personalized incentives, allowing retailers to optimize their marketing and promotional spend, as well as enhance the ROI of existing and new investments in IBM software solutions.”

― Robert Jewell, CEO, Exchange Solutions

Facebook

logo for Facebook

“By enabling an open ecosystem of marketing technologies, IBM gives marketers a more seamless opportunity to connect with their customers and more time to focus on innovating the customer experience.”

― Yvette Lui, Director of Global Partnerships, Facebook

Fresh Relevance

logo for Fresh Relevance

“Today eCommerce customers expect a relevant personalized experience for every interaction with your brand. Fresh Relevance works with IBM Marketing Cloud to make every marketing email, triggered email or web page real-time relevant. UBX allows the real-time behavioral data collected by Fresh Relevance to be shared with IBM Marketing Cloud and all real-time triggers like cart or browse abandonment are executed through IBM Marketing Cloud. Open, Click and Email Send data from IBM Marketing cloud can be used by Fresh Relevance to align web and email personalization with a range of real-time content tools.”

Mike Austin, CEO, Fresh Relevance

Innovid

logo for Innovid

“IBM UBX and Innovid help brands to break down the silos between video and other marketing channels beyond video advertising. Our data exchange integration helps marketers deliver more personalized and relevant video experiences, and utilize video interaction data to drive a more holistic approach around the customer experience. This UBX-Innovid partnership gives marketers the ability to seamlessly drive higher brand awareness and ultimately sales with video.”

― Ronnie Lavi, SVP, Product, Innovid

Instagram

logo for Instagram

Instagram, via IBM Marketing Cloud Social Audiences
“By enabling an open ecosystem of marketing technologies, IBM gives marketers a more seamless opportunity to connect with their customers and more time to focus on innovating the customer experience.”

― Yvette Lui, Director of Global Partnerships, Facebook

LiveRamp

logo for LiveRamp

“To deliver world-class experiences at scale, marketers need to be able to move data freely across the marketing stack. UBX provides a seamless interface into first-party data sets, making it easier than ever for LiveRamp clients to activate their data across hundreds of digital marketing applications. LiveRamp activates your CRM, sales, and third‑party data across more than 300 marketing platforms, helping you unlock more value from the tools you use every day.”

― Anneka Gupta, Chief Product Officer

Mediamath

logo for Mediamath

“UBX makes it massively simpler for joint MediaMath/IBM clients to bring to bear the entire view they have of the customer. We have seen huge performance benefits in media from this kind of linkage and we are convinced that there is huge upside in using media-originated data to inform other channels. This represents a major step towards true customer-centric marketing and we are thrilled that IBM shares our vision.”

― Mike Lamb, President, Commercial, MediaMath

Metail

logo for Metail

“As customers try on clothes online with Metail, a new dataset is created at scale: human body size and shape. With body size being the key determinant of fit, fashion retailers have asked us how they can utilise Metail’s size data to improve relevancy of customer communications. IBM UBX provides a seamless way of achieving this.”

Vikesh Shah, Commercial Director at Metail

MutualMind

logo for MutualMind

“As a provider of social intelligence, UBX was a natural destination for our data. Our industry leading Engagement Center visualizations add instant value by providing a live view of behavior activity that informs business actions.UBX is disruptive because of the granularity and richness of data, open architecture, standardization and a large ecosystem of data providers. Our vision for the future is to provide a flexible, intuitive and powerful framework that can provide real-time analytics and visualizations for behavior data from a wide variety of ecosystem partners.”

― Babar Bhatti, CEO, MutualMind

ResponseTek

logo for ResponseTek

“Working with IBM UBX, ResponseTek is changing the definition of Customer Experience Management from systems that focus on retention to systems that assist in customer acquisition as well. We believe the large volume of rich customer data ResponseTek collects for clients can be used to improve customization of marketing programs and offers driven by solutions such as the IBM Marketing Cloud. We are providing a gateway for Marketing professionals to access dynamic customer segmentation data in real-time to drive compelling, transactional marketing campaigns. Essentially bringing the world of customer experience and marketing automation together seamlessly to drive customer loyalty, retention, and engagement.”

Syed Hasan, CEO of ResponseTek

Revtrax

logo for Revtrax

“By combining RevTrax online-to-offline data within IBM Watson Marketing Solutions — brand marketers are able to better measure and optimize their digital promotions for greater business results.”

— Raman Sehgal, VP of Partnerships & Innovation, RevTrax

Rocket Fuel

logo for Rocket Fuel

“The Rocket Fuel IBM UBX partnership is driving smarter media and marketing campaigns for today’s marketers. With the Rocket Fuel Predictive Marketing Platform, UBX clients can now activate and target their audiences in real time through paid media, as well as coordinate customer messaging across paid media, email, website and offline channels. Through this integration clients leverage and apply the Rocket Fuel AI to drive some of the most impactful marketing results available today.”

Randy Wootton, CEO, Rocket Fuel Inc.

SoHalo

logo for SoHalo

“Whether via desktop, mobile or tablet, when customers engage with one of our SoHalo Social Offers connected to Facebook, Instagram or Twitter, we input the consumer’s social identity, social behaviors and email address into our client’s SoHalo Social CRM. We then publish recognized social events and identities to UBX as they happen so that they can be made available for marketing automation, segmentation and personalization through the IBM Marketing Cloud.”

― Mickey Geraghty, CEO and Co-Founder, SoHalo

Spredfast

logo for Spredfast

“The integration between Spredfast and IBM UBX means a whole new understanding of the full customer profile and the various interactions that brands have with their fans on social networks like Facebook, Twitter, and Instagram. By integrating social profiles with other engagement touch points in the customer journey, you're now able to truly personalize engagement. UBX integration is a great example of how Spredfast's open platform philosophy makes social smarter for marketers.”

― Manish Mehta, Chief Product Officer, Spredfast

Sprinklr

logo for Sprinklr

“Sprinklr and IBM are combining the power of IBM’s Marketing Cloud with Sprinklr’s Social Relationship Platform to deliver end-to-end campaign management for marketers.”

Mike Danforth, Director of Strategic Alliances, Sprinklr

SugarCRM

logo for SugarCRM

“SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. Sugar’s integration into IBM UBX makes it easier to connect Sugar with all the systems and applications that drive digital interactions with customers, keeping sales and service reps fully informed about other activities and events that their customer has experienced. Similarly, other tools participating in the UBX ecosystem can be informed by sales and service activities. With Sugar, IBM, and the UBX ecosystem, organizations can more easily manage customer experiences across the entire customer journey, regardless of which tools are used to manage individual touchpoints.”

― Clint Oram, Co-founder and Chief Technology Officer, SugarCRM

Swarming Technology

logo for Swarming Technology

“The Swarming Technology Integration Manager (STiM) integration with IBM’s Universal Behavioral Exchange (UBX) is a powerful solution that helps merchants to connect the Magento Digital Commerce platform to their Silverpop email marketing account. With STiM, merchants can automatically gather and transmit customer abandon cart, purchased item data, and custom data fields (UBX specified) to Silverpop on a configurable schedule based on the customer system requirement. Merchants can then use that data within the powerful Silverpop marketing platform to reach new customers and increase their conversion rate.”

― Ian Baxter, CEO & Founder, Swarming Technology

The Trade Desk

logo for The Trade Desk

“Data will continue to be the currency of the Internet, and we’ve only scratched the surface of what is possible in data-driven marketing. With the integration to IBM UBX, we are continuing to grow our position as the ultimate marketing stack - where our clients can target anything, measure everything - and most importantly, make sense of it all.”

― Jeff Green, CEO, The Trade Desk

Turn

logo for Turn

“In today's complex digital landscape, it is more challenging and important than ever for marketers to deliver a unified, relevant experience for consumers throughout the entire customer journey. With this integration with UBX, Turn and IBM will help marketers leverage data and insights for more intelligent prospecting and impactful paid media campaigns.”

― Maureen Little, Senior VP of Corporate and Business Development, Turn

Vibes

logo for Vibes

“Vibes delivers text message marketing (SMS/MMS), mobile wallet marketing (Apple Wallet and Android Pay) and push notification to IBM UBX. This powerful combination enables marketers to drive revenue using these innovative mobile marketing channels while connecting mobile to all other digital marketing events. UBX is cracking the code on big data applied to the IBM Marketing Cloud, and we’re thrilled to be a part of this emerging ecosystem.”

― Jack Philbin, Co-founder and CEO, Vibes Media

Zumobi

logo for Zumobi

“Zumobi’s integration with UBX makes it easy to extend your email marketing efforts to mobile channels and to build cross platform user profiles. Zumobi’s platform utilizes content from your email campaigns to create a mobile specific content experience called a Microzine that you can be targeted to customers while they are using their phone. All content consumption is measured by UBX and by creating a match between the users email and phone ID, you can build a cross platform user profile to measure content consumption across devices.”

Chris Maly, VP Product Management at Zumobi

Connect with real-time, contextual customer behavior

The typical brand uses 30+ different solutions to engage their customers. The IBM Universal Behavior Exchange is an open exchange that instantly shares customer data between certified solutions, bypassing the custom IT work typically required to launch a personalized campaign and speeding time to market from weeks to just one day. Best of all, this feature is available in the IBM Watson Campaign Automation and other Watson Marketing offerings at no additional charge.

Help UBX bring more value to your business

Share your ideas and help us grow the UBX ecosystem. Send us a recommendation for the type of behavioral data you are seeking. Better yet, send us the name of any specific companies that you would like to see integrated as part of UBX.

Join the ecosystem

Follow the link below to step-by-step instructions to becoming an IBM Business Partner and working with us to verify your integration to UBX.