Create personalized campaigns with the power of data
Marketers need to design great customer experiences and make smarter decisions faster. Data is the foundation. IBM offers industry-leading personalized marketing capabilities that automate campaigns and present actionable insights, putting your customer at the center of your business.
Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give marketers the data they need to deliver the most effective marketing campaigns.
Sophisticated, cloud-hosted and on premise campaign management software allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to massive volumes of contacts.