Customer data holds insights that can only be unlocked with analytics. The results can help you create campaigns that deliver a new level of success.

IBM Customer Experience Analytics Capabilities

Three Tactics to Personalize Customer Acquisition, Growth and Retention


Customer Experience Analytics

Cognitive capability: Struggle detection

Visualize customer journeys, replay sessions and get the insights you need to create effortless customer experiences. For an ROI that pays back investment in four months, identify and resolve customer experience challenges and take quick action to improve conversion.

Marketing Insights

Cognitive capability: Audience insights

Identify target audiences and generate critical customer insights to prioritize action. With analysis in minutes not weeks, understand individual customer behaviors so you can identify target audiences and the ideal actions to drive conversion and build loyalty.

Customer Insights Software

Cognitive capability: Audience insights

Predictive customer analytics makes customer engagements relevant, personalized and consistent.

See all customer insights offerings