Bringing marketers the next generation of personalization

WeatherFX for IBM Watson Campaign Automation combines the power of weather intelligence from The Weather Company with a cross-channel digital marketing platform, allowing marketers to better anticipate and impact consumer decision making.

Hyper-local Weather Triggers

Use hyper-local weather data triggers to deliver relevant messaging where your customers are

Informing Context and Channel

Leverage weather intelligence to personalize communications across digital channels.

Understand how weather impacts behavior

Defines the condition mixes when weather is most likely to drive desired behaviors.

Highlights

1.

Hyper-local Weather Triggers

Use forecasted and past weather triggers to segment, target and automate commu‐ nications tailored to your audience’s zip or postal codes.

2.

Contextual digital communications

Deliver email, mobile, social and web communications personalized with weather context.

3.

Product and Activity triggers

Leveraging vast amounts of weather intelligence to determine the optimal conditions for product consumption and consumer activities.

4.

Automated Data Refresh

Regular feeds of data from The Weather Company ensure up-to-date and accurate information.

Related Resources

Resources

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