Bringing marketers the next generation of personalization
WeatherFX for IBM Watson Campaign Automation combines the power of weather intelligence from The Weather Company with a cross-channel digital marketing platform, allowing marketers to better anticipate and impact consumer decision making.
Hyper-local Weather Triggers
Use hyper-local weather data triggers to deliver relevant messaging where your customers are
Informing Context and Channel
Leverage weather intelligence to personalize communications across digital channels.
Understand how weather impacts behavior
Defines the condition mixes when weather is most likely to drive desired behaviors.
Highlights
1.
Hyper-local Weather Triggers
Use forecasted and past weather triggers to segment, target and automate commu‐ nications tailored to your audience’s zip or postal codes.
2.
Contextual digital communications
Deliver email, mobile, social and web communications personalized with weather context.
3.
Product and Activity triggers
Leveraging vast amounts of weather intelligence to determine the optimal conditions for product consumption and consumer activities.
4.
Automated Data Refresh
Regular feeds of data from The Weather Company ensure up-to-date and accurate information.
Resources
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Digital Marketing Agencies
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