Plan strategically. Invest wisely. Achieve greater impact.

IBM Watson Campaign Automation Budgeting and Planning powered by Allocadia offers powerful budgeting, planning and analytics that connect to your marketing, CRM and Finance systems.


Create and collaborate on plans that align to corporate strategy, predict revenue and forecast return on investment.


Track your budget forecasts, commits and actuals for a real-time view of your marketing investments, and reallocate as needed.


Integrate with CRM, Finance, and other operational data to get complete visibility into Marketing ROI.

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