Watson Campaign Automation

IBM Watson Campaign Automation powers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.

  • Quickly design and automate consistent cross-channel experiences
  • Make better decisions and deepen customer engagement with purpose-built analytics inside
  • Gain faster time to ROI and increased agility through a cloud-based digital marketing platform that integrates easily with other customer data sources and applications
Digital marketing

Digital Marketing

Use data about customer behaviors, from a variety of sources, to inform and promote personalized customer interactions in near real time. Using these solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels – email, mobile, web and social – for higher online conversation rates order value.

Lead management

Lead Management

Effectively manage and nurture your leads, maximize your marketing budget. Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time.



Learn who your customers are, what they are doing, what they want, and how and when to reach them, so that you can create personalized experiences that win more business and drive loyalty.

Journey Design

Journey Design

IBM solutions for journey design empower marketers to collaborate, design and continually improve customer experiences. This approach uniquely includes online and offline interactions, the ability to jump start design using actual customer journey insights, and flexibility to create and build tailored experiences by segment.

IBM Watson Campaign Automation Capabilities

Marketing Automation

Create personalized emails and capture, qualify and nurture leads

Mobile & Social Engagement

Drive personalized mobile experiences and engage with customers across social channels


Understand and report on customer behavior

Planning and Budgeting (Marketing Performance Management)

Optimize your marketing investments to maximize ROI

IBM Journey Designer: Collaborate, design and continually improve customer

IBM UBX: Easily connect data across your applications.

Related Resources


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