Centerbridge Partners acquires IBM's marketing platform and commerce software offerings to form a standalone next generation marketing and advertising technology company.
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See how your campaigns stack up against competition with the 2018 Marketing Benchmark Report

Learn about Watson Campaign Automation capabilities and complementary products

Watson Assistant

Use Watson to help you make better decisions and to do your job faster. Ask for last week’s results versus last month, sent time versus open rate, and more.


Try the completely redesigned program creation canvas to design the ideal multichannel customer journey. Enable it in your environment today.

Marketing Insights

Watson helps you identify audiences you never knew you had, like those with a high probability of opting out. Bring them into Watson Campaign Automation with a click.

Content Hub

Deliver targeted experiences with the help of AI-powered content management. Asset tagging and selection available directly from within Watson Campaign Automation.