Accelerate decision making and drive greater customer success

IBM and Salesforce will deliver joint solutions designed to leverage artificial intelligence and enable companies to make smarter decisions, faster than ever before. The partnership will bring insights from Watson directly into the Salesforce Intelligent Customer Success Platform, combining deep customer insights from Salesforce Einstein with Watson's structured and unstructured data across many industries including healthcare, financial services, retail and weather.

Learn more about Salesforce and IBM

Read the press release

IBM and Salesforce integration

Watson is a set of powerful AI technologies rich in content and industry expertise that empowers you to decide with confidence, discover hidden insights and engage in new ways.

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Explore the joint solutions

Watson and Einstein

IBM Watson and Salesforce Einstein Integration

Integrate IBM Watson APIs into Salesforce to bring predictive insights from unstructured data inside or outside an enterprise, together with predictive insights from customer data delivered by Salesforce Einstein, enabling smarter, faster decisions across sales, service, marketing, commerce and more.

Watson and Einstein
Lightning component

IBM Weather Insights for Salesforce

Bring The Weather Company’s meteorological data into Salesforce with the Lightning component on the Salesforce AppExchange, providing you with weather insights that inform customer interactions and business performance.

Learn more about Weather technology

Lightning component
IBM Cloud Integration for Salesforce

IBM Application Integration Suite for Salesforce

Bring together on premise enterprise and cloud data with specialized integration products for Salesforce, surfacing that data directly within the Salesforce Intelligent Customer Success Platform.

Learn more about IBM Application Integration Suite for Salesforce

IBM Cloud Integration for Salesforce

Bluewolf Dedicated Consulting Services and Expertise for Cognitive Solutions

Bluewolf, an IBM Company, has formed a new practice to help clients rapidly deploy the combined IBM Watson and Salesforce Einstein capabilities. This new unit capitalizes on Bluewolf's over fifteen years of Salesforce implementations and their current portfolio of multiple Salesforce and Watson projects. Bluewolf will also develop new industry-specific accelerators for use by enterprise clients to accelerate adoption of cognitive applications.

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Use Cases

Connect customer and operational data with business processes and make more confident decisions when serving customers.


Insurance companies can pull local forecast information from IBM Weather into their Salesforce environment to automatically send safety and policy information to customers who are at risk of being impacted by severe weather events.


Wealth advisors can unify client data, such as individual investments and risk profiles, with financial trends and public macroeconomic information from Application Integration Suite right within Salesforce to make smarter decisions for customers.


Retailers can automatically send highly personalized and localized campaigns to shoppers local shopping patterns, weather and retail industry data from Watson, paired with customer-specific shopping data and preferences from Salesforce Einstein.

Learn more about the partnership

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Contact IBM

Contact IBM