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    Solutions for commercial, brand, marketing or sales

    Our market analytics services, real-world data and analytic tools can help you evaluate the potential market for treatments, prepare a targeted launch and improve your market position, post-launch.



    Prioritize resources among potential treatments


    Identify, size, and segment markets


    Plan marketing outreach to facilities and providers based on diagnosis and procedure volume data


    Develop payer messaging and strategy



    Design primary research studies to help explain unexpected aspects of commercial performance


    Optimize your commercial strategy


    Substantiate claims of long-term cost reduction

    Analytics experts

    Market analytics services

    Use data to generate insights about the market potential for a specific treatment or for all treatments that address a particular disease.

    In the early stages of the treatment life cycle, we can help inform development resource prioritization so that you can focus on the treatments with the greatest potential.

    As you approach the launch phase and post-launch, we can support your strategies for physician and payer-facing outreach to pursue comprehensive market access, patient impact and commercial success.

    Real-world data

    IBM® MarketScan® Research Databases

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    120+large, self-insured companies

    Analytic tools

    IBM® MarketScan® Treatment Pathways

    This online analytic interface for the IBM MarketScan Research Databases and other sources of real-world data offer you rapid access to advanced analytics and visualizations from an easy-to-use interface that doesn't require programming skills. You can use this platform to support cross-sectional and longitudinal reporting, conduct exploratory research and generate quick queries.

    IBM® MarketScan® Inpatient and Outpatient View

    This cloud-based solution provides you with high-level insights to define your market, forecast product potential, and segment facilities and providers for drug and device market investments.

    IBM® Facility Targeting Reports

    This reporting tool combines hospital diagnosis and procedure volumes with physician affiliation data to provide you with product forecasting, sales force alignment, call plans and clinical trial placement data for targeting hospitals and ambulatory surgery centers in the US.