Supercharge your success.

Predictive audiences. AI-powered assistant. Smarter campaigns.

Organizations across industries use Watson Campaign Automation to exceed their business goals by delivering effective, multi-channel campaigns.

Explore their stories below to see how Watson can help you:

Increase customer spend

Minimize attrition and opt-outs

Build customer loyalty and advocacy

Increase customer engagement

Improve conversions

SUCCESS STORY 1:

Conversion rates heat up for a restaurant chain

A rapidly growing restaurant chain realized it needed to transform its diverse customer base into segmented brand advocates. To achieve this goal, they use Watson Campaign Automation to deliver personalized and timely messages to customers.

With Watson Campaign Automation, the company can now:

  • Improve engagement with smarter, multi-channel campaigns for each customer audience
  • Design campaigns that drastically improve engagement
  • Use behavioral data to increase customer conversions

CLICK TO SEE RESULTS

*Data representative of industry averages.
Source: 2016 Email Marketing Metrics Benchmark Study

CLICK TO SEE RESULTS

*Data representative of industry averages.
Source: 2016 Email Marketing Metrics Benchmark Study

SUCCESS STORY 2:

Travel company sees revenues lift off

A travel company was seeking world-class levels of customer engagement on its communications to increase customer loyalty activity. To create innovative personalized campaigns, they are using Watson Campaign Automation to incorporate customer data from various sources.

With Watson Campaign Automation, the company can now:

  • Send personalized follow-up messages, dramatically increasing response rates
  • Deliver tailored customer experiences that lead to more revenue-generating activities
  • Amplify customer satisfaction by letting them share responses on Facebook

SUCCESS STORY 3:

Customer service company exceeds its own expectations

A customer service company was struggling to convince new customers to complete the purchase experience by contacting its call center to schedule an installation. The company needed a better way to effectively engage with their customers.

With Watson Campaign Automation, the company can now:

  • Increase call center follow-ups by 300% with personalized, automated multi-channel campaigns
  • Use mobile messages to engage customers, via SMS and email
  • Automatically improve programs by removing customers after they've contacted the call center

CLICK TO SEE RESULTS

*Data representative of industry averages.
Source: 2016 Email Marketing Metrics Benchmark Study

Plug the power of Watson into
your marketing campaigns

By delivering personalized messages in real time and across channels, you can increase customer conversions and loyalty.

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