SUCCESS STORY 2:
Travel company sees revenues lift off
A travel company was seeking world-class levels of customer engagement on its communications to increase customer loyalty activity. To create innovative personalized
campaigns, they are using Watson Campaign Automation to incorporate customer data from various sources.
With Watson Campaign Automation, the company can now:
- Send personalized follow-up messages, dramatically increasing response rates
- Deliver tailored customer experiences that lead to more revenue-generating activities
- Amplify customer satisfaction by letting them share responses on Facebook