Solve it with

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Building the AI-Powered

Bank of the future.

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ING DIRECT Australia wants to grow its primary banking base by a factor of two by 2020. To get there, they need to double their customer acquisition rate year-over-year. How are they inspiring people to switch banks?

ING DIRECT
Australia

Founded in
1999

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Personalized engagements at scale

Drive growth by personalizing experiences.

ING DIRECT Australia used to rely on heavy manual work and data processing to deliver a personalized experience. Now they can engage with customers anywhere in near real-time.

Conversations
Deliver tailored messages at scale by unleashing your campaign on Watson

See the results

Interactions
Visualize and optimize every journey with Watson Customer Experience Analytics

Try the interactive demo

Conversations
Deliver tailored messages at scale by unleashing your campaign on Watson

See the results

Interactions
Visualize and optimize every journey with Watson Customer Experience Analytics

Try the interactive demo

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Claudia Lane
Manager, Targeted Marketing
ING DIRECT
Australia

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Claudia Lane
Manager, Targeted Marketing
ING DIRECT Australia

“The IBM solution is also efficient in driving customer-initiated leads through our mobile app. Our new ‘call me’ button allows us to prioritize customer-initiated conversations, which has increased our conversion rates by up to 120 percent.

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Keeping Customers on Your Side

Nurture loyalty using AI-powered automation.

ING DIRECT Australia went from building campaigns in six days to rolling out full ones in just three. The bank used to rely on external email, SMS and mailing houses, which meant a delay of at least two days between performing the initial analysis and engaging directly.

Personalization
AI helps you win by getting insights and getting personal

Get the insiders' guide

Integration
Connect customer behavior data from your entire marketing ecosystem

Learn how

Personalization
AI helps you win by getting insights and getting personal

Get the insiders' guide

Integration
Connect customer behavior data from your entire marketing ecosystem

Learn how

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ING DIRECT
Australia

ING DIRECT Australia wants to connect with more potential customers on a personal level.

Customers’ everyday actions give ING Direct clues about what matters most to them, their likes and preferences.
ING can filter data regarding customers’ actions - all thanks to an automated, integrated marketing platform that executes over 100 contextual triggers per day, built in partnership with IBM.
100  Contextual triggers
Those clues allow ING DIRECT to share relevant, personalized messages to 1 Million of those prospects each month.
1M  People
That means a 50% shorter time-to-market for personalized campaigns, allowing ING DIRECT to roll out 3 additional bespoke campaigns a week.
+3  Bespoke campaigns/week

See how other industries are transforming their marketing with AI.

Witness the dramatic results

This is your campaign on Watson.