Redefine customer engagement in the cognitive era

Every touchpoint is an opportunity to engage customers. Are you ready? Watson Customer Engagement offerings deliver a broad range of capabilities for marketing, commerce and supply chain activities. Designed to complement the skills of forward-thinking professionals like you. To empower you to make better, more informed decisions. Create and deliver personalized, intuitive experiences at every stage of the customer journey. Armed with insights, you can be at the forefront of what’s next—now.

IBM brings Watson to the professional

Watson Marketing

Better understand customer preferences, behaviors and market influences with solutions for personalized marketing, digital experience and customer insights.

Watson Commerce

Deliver the right customer experience at the right time with solutions for omni-channel commerce, order management and fulfillment, customer insights and digital experience.

Watson Supply Chain

Illuminate risks and opportunities to take quick action with solutions for supply chain optimization, B2B collaboration, order management and fulfillment.