Welcome to Watson Commerce

Customers who buy your products or services are expecting more—of everything, all the time. How can you keep up? Watson illuminates deeper insights to help you truly understand customers. So you can gain more new ones, retain current ones and turn them all into advocates for your brand.

Explore other solutions from Watson Customer Engagement

Watson brings new understanding to commerce

When you know your customers better, you can deliver relevant, personalised messages across all channels. With Watson, your team gets the added benefit of continuous cognitive learning. So your brand grows right along with your customers' expectations.

Watson Commerce solutions in the marketplace

Omni-Channel Commerce

Customer expectations continue to rise; they want a personalised experience that engages them in the context of their buying journey and at the time and place that’s most convenient, including mobile, social, store or through direct sellers.

Get the real-time customer and business insight you need to deliver seamless and consistent omni-channel experiences with contextually relevant content, marketing and promotions for both B2C and B2B selling models.


Order Management and Fulfillment

Your customers want the flexibility to choose how they buy, receive, and return goods and services. You want to meet their expectations while protecting profit margins.

Deliver the perfect order every time with intelligent omni-channel fulfillment. Cognitive sourcing and fulfillment logic optimises inventory utilisation and fulfillment efficiencies in real time. You get a single view of orders and inventory across the entire fulfillment network, and customers can order anytime and anywhere.


Customer Insights

You need to know your customers as individuals if you want to deliver seamless customer experiences. Marketers have more sources of information than ever before, but can struggle to make sense of it all.

With Customer Insights, marketers can harness data across the entire customer journey, forming a complete view of your customers. You can uncover relevant insights and recommendations that get smarter with each interaction so you can drive the results you want.


Digital Experience

Organisations across industries are reexamining how they interact with their customers, employees, partners and citizens to deliver on high expectations of all digital interactions and enable a consistent, personalised experience.

Digital Experience empowers business owners to deliver engaging experiences with interactive content, targeted offers and consistent branding across channels—web, mobile web and hybrid apps—without relying on IT.

Discover the cognitive capabilities of Watson Commerce

What if you knew exactly where customers encounter problems with their online experiences?

Discover the cognitive capabilities of Watson Commerce

Can your online store automatically organise how products are presented to customers?

Discover the cognitive capabilities of Watson Commerce

Can your online store tell you when something’s wrong? Does it have the ability to understand, reason and learn?

Discover the cognitive capabilities of Watson Commerce

Can your system identify the most efficient AND profitable way to fulfill every order?

Discover the cognitive capabilities of Watson Commerce

What if you could boost sales for a new product with inspirational content, delivered in just a few clicks?

Built with Watson

YOOX Net-a-Porter

Learn how this group is shaping a best-in-class luxury shopping experience to encourage customer loyalty.

The more relevant your message is, the more likely you are to inspire your customers to make a purchase.

— Martin Squires, Head of Customer Insight, Boots UK

Big ideas for better marketing

The THINK Marketing site features tips, ideas and best practices to fuel your success. Discover fresh thinking from the world’s greatest marketing minds.

Get extra value from marketing solutions

IBM Business Partners deliver targeted expertise to expand and magnify the power of Watson Marketing solutions and accelerate results.