Welcome to Watson Commerce

Customers who buy your products or services are expecting more of everything. How can you keep up? Watson illuminates deeper insights to help you deliver personalized and intuitive omni-channel experiences. Give customers what they want, where and when they want it.

Watson Commerce: Combining business expertise with the power of cognitive insights

51% of customers who left a company that failed them blame their exits on bad online experiences 1

Cognitive Commerce: Driving Efficiency and Customer Engagement

Empower employees to make better business decisions

Watson Commerce solutions in the marketplace


Omni-Channel Commerce

Customer expectations continue to rise; they want a personalized experience that engages them in the context of their buying journey and at the time and place that’s most convenient, including mobile, social, store or through direct sellers.

Get the real-time customer and business insight you need to deliver seamless and consistent omni-channel experiences with contextually relevant content, marketing and promotions for both B2C and B2B selling models.


Order Management and Fulfillment

Your customers want the flexibility to choose how they buy, receive, and return goods and services. You want to meet their expectations while protecting profit margins.

Deliver the perfect order every time with intelligent omni-channel fulfillment. Cognitive sourcing and fulfillment logic optimizes inventory utilization and fulfillment efficiencies in real time. You get a single view of orders and inventory across the entire fulfillment network, and customers can order anytime and anywhere.


Customer Insights

You need to know your customers as individuals if you want to deliver seamless customer experiences. Marketers have more sources of information than ever before, but can struggle to make sense of it all.

With IBM Customer Insights, marketers can harness data across the entire customer journey, forming a complete view of your customers. You can uncover relevant insights and recommendations that get smarter with each interaction so you can drive the results you want.


Digital Experience

Organizations across industries are reexamining how they interact with their customers, employees, partners and citizens to deliver on high expectations of all digital interactions and enable a consistent, personalized experience.

IBM Digital Experience empowers business owners to deliver engaging experiences with interactive content, targeted offers and consistent branding across channels—web, mobile web and hybrid apps—without relying on IT.

Discover the cognitive capabilities of Watson Commerce

What if you knew exactly where customers encounter problems with their online experiences?

Can your online store automatically organize how products are presented to customers?

Can your online store tell you when something’s wrong? Does it have the ability to understand, reason and learn?

Can your system identify the most efficient AND profitable way to fulfill every order?

What if you could boost sales for a new product with inspirational content, delivered in just a few clicks?

Built with Watson

YOOX Net-a-Porter

Learn how this group is shaping a best-in-class luxury shopping experience to encourage customer loyalty.

The more relevant your message is, the more likely you are to inspire your customers to make a purchase.

— Martin Squires, Head of Customer Insight, Boots UK